Gel-infused and Plant-based Variants to Gain Popularity in the Memory Foam Mattress Market | Arizton

Vendors such as Amerisleep and eSleepmaster are the largest producers of plant-based products in the US memory foam mattress market.

Arizton’s recent market research report on the memory foam mattress and pillow market provides comprehensive industry analysis, trend forecasts, and competitive analysis. The research study segments the market by product (mattress (polyurethane foam mattress, gel-infused foam mattress, and plant-based foam mattress) and pillow), by end-users (residential and commercial users), distribution (retail and online), and offers detailed competitive analysis.

The US memory foam mattress and pillow market are estimated to reach revenues of more than $8 billion by 2023, growing at a CAGR of around 9% during 2017-2023.

The market research report also offers market size analysis in terms of unit shipment volumes during the forecast period.The introduction of mattresses that meets consumer requirements and resolves the issues related to overheat and off-gassing is propelling the growth of the US market. The launch of plant-based memory foam mattresses, which provide extra cooling effects and are made up of natural plant extracts will augment the transformation of the memory foam mattress market.

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The top 3 drivers and trends contributing to the revenues in the memory foam mattress market are discussed below:

Marketing of Memory Foam Mattresses & Pillows as Healthy Alternatives to Traditional Mattresses

The leading vendors are focusing on marketing memory foam mattresses and pillows as healthier alternatives to traditional products in the US market. The strategy to highlight the health benefits of these products will boost revenues in the memory foam mattress market. A large group of US nationals is looking for healthier sleep products and traditional alternatives that will improve their body posture. The top players are capitalizing these sentiments and offering foam mattresses attached with several benefits in the US market. The flexibility of these mattresses is designed to support the body, thus relieving back pain issues that result from poor spinal alignment and bad posture of the body during sleep. These products also help cradle the body’s pressure points such as hips, shoulders, joints, and knees, thereby, fueling the demand in the US memory foam mattress market. The mattresses are temperature sensitive and dissipate or absorb heat to maintain a comfortable temperature. The vendors are advertising these bedding as anti-allergic as they are made of polyurethane foams that protect it from dirt and debris. The minimal maintenance of these products will increase the convenience of these products and contribute to the sales in the US memory foam mattress market.

Growing Adoption of Bed-in-a-box Concept

The increasing popularity and adoption of a bed-in-a-box concept are propelling the growth of the US memory foam mattress market. The US region is witnessing a trend of manufacturing and delivery of boxable beds or bed-in-a-box or mattress-in-a-box sold through the internet distribution channels in the market. Various online service providers are selling boxable beds online and shipping these beds via commercial delivery services such as UPS and FedEx. The growth of the online retail industry across the US region is attributing to the growing demand in the US memory foam mattress market. The leading vendors are entering into partnerships with mattress retailers to offer a wide range of product portfolio in the US market. Sleep Innovations, a leading mattress brand owned by Innocor, is also one of the early users of boxable beds in the US. Several players are selling latex mattresses, and innerspring mattresses with individual pocket coils are also using boxable beds to gain a larger consumer group in the US market. The trend of packaged compressed mattresses is entering into the mainstream channel of distribution in the US and are becoming an established way of marketing bedding online. This trend will reduce the need to store, maintain inventory, and reduce the overall cost of mattresses, resulting in higher sales in the memory foam mattress market.

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Increasing Sales of Gel-infused and Plant-based Variants

The growing popularity of gel-infused and plant-based products will revolutionize the US memory foam mattress market. These mattresses were designed to give a cooling comfort to end-users and reduce heating during sleep. The introduction of products with innovations designed to offer enhanced cooling comfort and a rich sleep experience will enable companies to sustain the intense competition in the US memory foam mattress market. Gel-infused mattresses are replacing traditional products by providing a cool sensation while sleeping. For instance, the new collection used Tempur Sealy’s OptiCool gel memory foam where OUTLAST material is fused to the surface of the mattress will transform the market over the next few years. The plant-based products are made of plant extracts rather than polyurethane, a petroleum byproduct and raw material for traditional or gel-infused mattresses. Vendors such as Amerisleep and eSleepmaster are the largest producers of plant-based products in the US memory foam mattress market.

The leading vendors in the US memory foam mattress and pillow market are Serta Simmons Bedding, Sleep Number, and Tempur Sealy International.

The complete overview of the latest market research report on the memory foam mattress market by Arizton is now available.

The report also offers a detailed study of major trends, drivers, challenges, and also provides the market size and forecast for major geographical regions and key countries.

Source: https://www.arizton.com/news/press-release/memory-foam-mattress-market

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