Demand for Outdoor LED Display Market Key Players - Barco N.V., Daktronics Inc., LG Electronics, Inc., Panasonic Corporation, Toshiba Corporation, Lighthouse Technologies Ltd., Shenzhen Dicolor Optoelectronics Co., Ltd.

At present, increasing preference for LED displays in application areas, such as sports, entertainment, and traffic signage has fueled the market growth, as these displays offer various benefits such as low power, high brightness, and long shelf life.

The key players operating in the outdoor LED display market include Barco N.V., Daktronics Inc., LG Electronics, Inc., Panasonic Corporation, Toshiba Corporation, Lighthouse Technologies Ltd., Shenzhen Dicolor Optoelectronics Co., Ltd., Leyard, and EKTA, Electronic Displays, Inc.

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The global outdoor LED display market is segregated on the basis of type, application, geography. However, based on application it is further bifurcated into six categories, namely, billboards, mobile LED display, LED traffic lights, perimeter boards, video walls, and other matrix boards. In 2016, the billboards segment generated the highest revenue, followed by the perimeter boards segment. However, the video walls and LED traffic lights segments are projected to be the potential areas for investment in the near future.

According to a new report published by Allied Market Research, titled, Outdoor LED Display Market by Type and Application: Global Opportunity Analysis and Industry Forecast, 2017-2023, the global outdoor led display market accounted for $4 billion in 2016, and is projected to reach $14 billion by 2023, growing at a CAGR of 21.7% from 2017 to 2023. Asia-Pacific accounted for over 40% share of the global market in 2016.

Outdoor LED displays consists of LED of different color wavelengths, and are programmed to display multimedia graphics, such as company advertisements, promotions, scoreboards, and traffic signs. These are mounted on buildings, highways, stadiums, and live stages for entertainment shows.

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Outdoor LED displays have been gaining popularity, owing to significant technological advancements such as automated LED displays, wireless control systems, better picture quality, and high brightness level. However, factors such as high initial investments and unstable demand are some of the major factors hampering the market growth.

In 2016, the individually mounted segment was the highest contributor to the market growth, and is expected to grow at a CAGR of more than 20% during the forecast period. In addition, in 2016 the billboards segment accounted for the majority of revenue share among outdoor LED display applications.

Asia-Pacific is the dominant region, and is estimated to maintain this trend during the forecast period, owing to the rapid proliferation of the electronic manufacturing and telecommunication industries.

Key Findings of the Outdoor LED Display Market

• In 2016, the individually mounted outdoor LED display segment generated the highest revenue, accounting for over 55% of the global outdoor LED display market.

• In 2016, billboard application generated the highest revenue, accounting for over one-third of the market.

• Asia-Pacific accounted for the highest revenue and dominated the market with over 40% of the market share throughout the forecast period from 2017 to 2023.

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