Press release
Premium A2P and P2A Messaging Market Growing Industry Key Players: Tata Communications, CLX Communications, Mahindra Comviva, Infobip, SAP, Beepsend, Twilio, and Tyntec.
Global Market Insights
Premium A2P and P2A Messaging Market is estimated to be valued at over USD 70 billion by 2024, growing at a CAGR of around 5% from 2016 to 2024. Advancements in mobile payments and the ability of banking applications to obtain messages without data connectivity issues are predicted to catapult the premium A2P and P2A messaging market from 2016 to 2024. Furthermore, rising advertising by application vendors & developers and a rapid surge in mobile subscriber strength may fuel the industry growth.
An A2P SMS (application-to-person messaging) is a message, which is sent from an application, stereotypically a web-based one to a mobile subscriber. Its most common uses include alerts, notifications, and mobile-related advertising messages, such as banking updates, flight notifications or new offers from traders. An A2P text message can also be sent in another direction, from a mobile subscriber to a web-based application, where it is known as P2A SMS (person-to-application messaging).
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Top Key Players: -
Key vendors operating in the premium A2P and P2A messaging market include Tata Communications, CLX Communications, and Mahindra Comviva. Other market partners are Infobip, SAP, Beepsend, Twilio, and Tyntec.
Market share calculation in this report is not done based on companies covered in it. The calculation of Premium A2P and P2A Messaging Market share is done based on a regional approach and countries covered. On request, additional companies can be covered as well as regional data for particular country / countries can be provided.
Regional Segmentations: -
Based on traffic, the industry can be segmented into national and multi-country.The Asia Pacific premium A2P and P2A messaging market share is predicted to exhibit considerable growth over the forecast timeline. This surge can be attributed to the widespread adoption of services across numerous enterprises over the forecast timeframe.
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Based on applications, the premium A2P and P2A messaging market can be categorized into Customer Relationship Management (CRM) services, inquiry & search related services, authentication services, notifications and alerts, promotional & marketing services, voting & entertainment, pushed content services, interactive messages, and others. The authentication services segment is predicted to hold a significant revenue share.
Based on industry verticals, the premium A2P and P2A messaging market can be segregated into Banking, Financial services, and Insurance (BFSI), government, healthcare IT & telecom, retail & e-commerce, travel & tourism, utilities & logistics, media & entertainment, etc. The e-commerce and retail industry is forecast to hold a key industry share due to smartphone demand, the growing number of internet users, and an increasing number of tech-savvy customers. This service also aids retail store owners to keep in touch with their consumers and partners on a regular basis.
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About Global Market Insights
Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.
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