Breakfast Cereals Industry in the U.K. Continue to Remain Underpinned by Rising Preference for On-the-Go Formats

Busy lifestyles and lack of excitements in consumers have been acting as barriers to demand for breakfast cereals in the U.K. recently. The chunk of population that is bound by time constraints with regard to eating breakfast are eyeing more on-the-go formats. Separate toppings are also on the way of building consumer excitement apropos of breakfast cereal consumption in the U.K., thereby complementing revenue stream from the cereal brands. These insights are according to the report titled, “BREAKFAST CEREALS – U.K. – AUGUST 2018,” added recently to the repository of Market Research Hub (MRH).

Recent decline in demand for breakfast cereals is majorly attributed to slack in adoption of RTE cereals. Remarkably price-driven breakfast cereals industry in the U.K. witnessed the confines of low brand loyalty in the recent past, with fractured consumption patterns of consumer, such as avoiding breakfast, undermining demand. However, robust consumer interest toward sweet snacks produced by cereal brands continue to imply promising prospects for companies, while they strengthen their focus on diversifying their offerings.

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U.K. Breakfast Cereals Industry – Report Structure

The report begins with an overview on the U.K. breakfast cereals industry, which offers a broader perspective on current as well as future prospects of breakfast cereals sales and demand in the region. The next section of the report, executive summary, coverers intelligence on small upturns in breakfast cereals sales, along with data on value sales growth forecast. Information on breakfast cereals’ retail value sales in the U.K., and statistics related to use of various breakfast cereals have been covered in this section of the report. Subsequent sections of the report encompass issues and insights associated with the breakfast cereals industry in the U.K., along with overall know-how of the industry. Sales prospects of cereals as snacks and out-of-home occasions, and their potential in promoting nutritional value of the food products have been covered, along with relevant facts and implications on the same. The report opines that hot cereals segment continues to gain ground based on strength to strength basis, while sugar reduction continues to prevail as a significant trend in the industry.

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 U.K. Breakfast Cereals Industry – In-depth Assessment

Important market number have also been provided for retail sales of the hot cereals in the U.K., in terms of both volume and value. Additionally, the report offers comprehensive analysis on key drivers, restraints, trends, and opportunities for growth of the U.K. breakfast cereals industry. The report also offers trends associated with age structure of population in the U.K. that influence growth of the breakfast cereals industry in the region.

The report offers an exhaustive analysis on the companies and brands operating in the U.K. breakfast cereals industry. Value and volume-based assessment of shares and sales of leading brands in the RTE cereals has been delivered in the report. Similarly, volume and value-based assessment has also been provided on shares and sales of leading hot cereals brands in the U.K.

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This release was published on openPR.