Rhytidectomy Market Prophesied to Grow at a Faster Pace by 2026

Rhytidectomy also known as facelift is a cosmetic surgery performed to remove excess facial skin, tighten the underlying tissues, followed by redraping of the skin and toning the facial muscles to provide a youthful appearance. The primal desire to be young is a key driver of the global rhytidectomy market. According to the American Society for Aesthetic Plastic Surgery, Rhytidectomy is the sixth most popular aesthetic surgery, and more popular procedures include breast augmentation, eyelid surgery, liposuction, abdominoplasty, and breast lift. The Rhytidectomy market is highly sensitive to social and cultural factors, the influence of media & the fashion industry, peer pressure for beauty, and changing dimensions of beauty, among others. Growth in the number of old people in the U.S., especially the baby boomer population, is driving the Rhytidectomy market.

Rhytidectomy Market: Drivers and Restraints

The World Health Organization (WHO) estimates that the percentage of the world's population aged over 60 years will nearly double between 2015 and 2050 from 12% to 22%. WHO also suggests that by 2020, the number of people aged 60 years and above will outnumber population younger than 5 years. By 2050, 80% of older people will be living in low- and middle-income countries. Thus, a large demand and the existence of unmet needs are among factors expected to drive the Rhytidectomy market.

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Technological advancements in advanced diagnostic imaging, such as computed tomography, magnetic resonance imaging, and others, have resulted in an increase in the number of Rhytidectomy procedures performed. The global rhytidectomy market is increasingly inclined toward minimally invasive surgeries owing to its lower footprint. The rhytidectomy market is highly biased toward customized and individualized solutions based on the anatomy of patients, which is driving a faster adoption of the rhytidectomy market. The development of computer-generated models is another driver of the Rhytidectomy market as it provides patients a brief view of the effects of the surgery.

However, the high cost of procedures, risk of infection, damage to the facial nerves, and lack of trained manpower & specialty hospitals are some of the factors restraining the growth of the rhytidectomy market. For example, on an average Rhytidectomy costs US$ 6,000 in the US, not including other expenses such as anesthesia, prescriptions, or tests. Scarring and changes in the angle of the ears are among postsurgery complications that are also likely to hamper the Rhytidectomy market growth. Alternative treatments that include fillers, such as hyaluronic acid and Botox treatment, among others, are other Rhytidectomy market restraints.

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