Wine Market Demand, Share, Trend, Business Growth, Top Key Players Review, Business Statistics and Research Methodology

Market Overview:

Increasing LPA (Legal Purchasing Age) consumers in emerging economies of Asia Pacific and Africa is one of the major drivers influencing the growth of wine market. Nearly 2.3 billion population falls under legal purchasing age in developing countries, where in Asia-Pacific accounts for 60% of the world’s youth population. Therefore, the demand for the product is growing incrementally in the region. Furthermore, growth in disposable income have also had a major impact on the wine market. Consumers are also increasingly opting for better quality of the product which has augmented the demand for premium wine. Availability of wide variety of wine supports the growth of wine market. Furthermore, high focus on research and development has led to innovations in wine varieties by experimenting with unique flavors, which has also fueled up the wine share in the global wine market.

The growing popularity of social media has given opportunity to manufacturers to interact with potential consumers directly which is having a positive influence on the market growth. Popularity of wine is also supported by wine tourism and special programs focused on the presentation of wine areas and variety wines with the authentic and clear origin.

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Latest Industry Updates:

Feb 2018 Bessa Valley introduced five new wines in 2018. Through this product launch, the company aims to enhance its product portfolio

Feb 2018 Wine World, a Hong Kong based wine merchant launched a wine trading platform in order to target wine buyers, private collectors, and trade professionals.

Dec 2017 SlimLine Wine introduced sugar and carb free wine which contains only 50 calories per glass. Through this product launch, the company aims to cater to the unmet needs of the health conscious consumers.         

Mar 2017 HSN and Time Inc. entered into partnership to launch exclusive new food & wine product line. Through this the company aims to strengthen its business segment.

Sep 2016 Treasury Wine Estates has added three-strong wine range for the US, called Blass which include three varietals - a Chardonnay, a Cabernet Sauvignon and a red blend.

Competitive Analysis:

Market players in wine market are focusing on strategic merger & acquisition activities in order to enhance the product portfolio of the company. Also, the manufacturers are investing in the wine processing plant to strengthen their product portfolio. Key players in the wine market, are introducing new products in the market to extend the product line. Also, the company promotes their new products on social media in order to reach many customers. This promotional strategy will help the company to retain the existing the customers and attract new consumer base.

The key players profiled in wine market report are Accolade Wines (U.K), Constellation Brands (U.K), E. & J. Gallo Winery (U.S.), Shanghai Torres Wine Trading Co. Ltd. (China), Treasury Wine Estates (Australia), Vina Concha y Toro (Chile), and Distell Group Limited (South Africa) among many others.

Market Segments:

The global wine market has been segmented into source, type, distribution channel, and region.

On the Basis of Source: Grapes, Apple, and other Fruits

On the Basis of Type: Red, White, and others

On the Basis of Distribution Channel: Food Service, and Food Retail

On the Basis of Region: North America, Europe, Asia Pacific, and ROW

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Regional Analysis:

The global wine market is segmented into Europe, North America, Asia Pacific and Rest of the World. Among the entire region, Europe is estimated to account for the major market proportion in the year of 2017. The region is estimated to retain its dominance throughout the forecast period of 2017-2022. U.K and Germany are the major consuming countries of wine in Europe. Presence of key manufacturers in the European countries is considered to be one of the significant reasons for the rising growth of wine. Also, key manufacturers are focusing in the new product development which is expected to accelerate the sales of wine in Europe. However, Asia Pacific region is expected to expand at a high growth rate during the forecast period of 2017-2022. China and India together accounts for 50% of the overall Asia Pacific market.

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