openPR Logo
Press release

Charlotte Checkers Facebook Page Reaches 10,000 Fans With Help of New Way Media

04-06-2010 11:25 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: New Way Media

/ PR Agency: New Way Media
FOR IMMEDIATE RELEASE

April 1, 2010 – Charlotte, N.C. – The Charlotte Checkers’ campaign strategy included a Facebook promotion that rewards their loyal fans and celebrates the success of their social community with free tickets to the last regular season game, March 30th. New Way Media consulted the Checkers’ staff and augmented the campaign with proven social media strategies.

“We brought in New Way Media to consult and bring a strategy to our Facebook Fandemonium promotion,” said Mike Lappan, director of public and media relations for the Checkers. “Working together, we were able to surpass our goals and establish one of the largest online fan bases in all of minor-league hockey.”

The Checkers new AHL Facebook fan page was created less than three weeks ago and has grown exponentially with daily engagement from active fans. The Facebook page currently has the largest fan base of all the teams in the AHL. The Facebook Fandemonium party, which featured a free ticket and other special in-game promotions, was awarded to fans when the page was successful in reaching 10,000 before Monday, March 29. The page continues to grow today, with more than 11,000 fans.
When The Checkers hit the 10,000-fan benchmark during a game Saturday March 27th, the team and New Way Media provided fans with a video board spot featuring Checkers COO Tera Black thanking them for their involvement.

The audience response has been overwhelming as the Checkers have joined and built engaged communities online. Facebook, in particular, has served as the hub of the Charlotte Checkers online community with live game stats, photos, videos and behind-the-scenes content. Fans can join the Checkers Facebook fan page at www.facebook.com/charlottecheckers and they are encouraged to invite their friends to do the same.

About New Way Media

New Way Media is a full-service interactive agency located in Charlotte, NC. Our specializations include interactive websites, social media campaigns, search advertising and email marketing.
With a 5,000 square foot production studio on site, New Way Media offers full service video production. Featuring an oversized green screen stage, the studio is also available for video or photography rentals.

About The Charlotte Checkers

The Checkers are a member of the ECHL and play at Charlotte's Time Warner Cable Arena. Charlotte is known as the birthplace of professional hockey in the South, and the Checkers are proud to be part of that history. The Checkers are currently the affiliate of the New York Rangers and Colorado Avalanche of the National Hockey League and the Hartford Wolf Pack and Lake Erie Monsters of the American Hockey League. The Checkers will begin play as the AHL affiliate of the NHL’s Carolina Hurricanes in 2010-11.

212 Greystone Rd.
Charlotte, NC 28209

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Charlotte Checkers Facebook Page Reaches 10,000 Fans With Help of New Way Media here

News-ID: 125907 • Views:

More Releases from New Way Media

Tropical Foods' snack line Artisan Creations adds spice to healthier snacking wi …
CHARLOTTE, NC: Charlotte-based Tropical Foods, a manufacturer and distributor of packaged snacks and specialty foods, is making a bold, flavor-filled splash with their new Artisan Creations line. Tropical launched Artisan Creations to provide consumers with a new generation of healthier, hand-mixed, quality snack products. “Artisan Creations are hand-blended snack mixes designed to color your taste buds with bolder and more unique flavors,” said Chad Hartman, Brand Manager for Tropical

More Releases for Checkers

What's Driving the Industrial Warning Lights Market Growth? Checkers Safety Grou …
Industrial Warning Lights Market IndustryGrowthInsights, 27-03-2020: The research report on the Industrial Warning Lights Market is a deep analysis of the market. Experts have studied the historical data and compared it with the changing market situations. The report covers all the necessary information required by new entrants as well as the existing players to gain deeper insight. Furthermore, the statistical survey in the report focuses on product specifications, costs, production capacities, marketing
Checkers Drive-In Restaurants Inc Market to Witness a Healthy Y-o-Y Growth durin …
This franchise profile gives key insight into Checkers Drive-In Restaurants Inc. with a mention of key takeaways as a conclusion. The profile provides a consolidated and up to date information about the company, including the financial performance and/or number of stores owned and franchised by it. Report Scope: The scope of this franchise profile report is precise and covers the company’s background along with its present performance in the market. The major
CheckARs, The Latest Augmented Reality Experience That’s Bringing The Old Scho …
BBIT-Solutions has introduced an all new Android game which is taking the old school boardgame to a whole new level! Described as a kind of “hologram”, the multiplayer AR game presents the new and patented technology in an amazing format. The users need no special images, targets, or objects to play the game, like in typical and common other AR-applications. In fact, extra hardware and special equipment such as VR or
Checkers India unveils India’s First Excess Inventory Marketplace - www.excess …
Mumbai: 13th May 2016: Checkers India Technology today announced the launch of India’s first and exclusive excess inventory technology platform for India’s retail and wholesale market. Speaking on the launch, Mr Rajan Sharma CEO Checkers India Technology said, “Checkers India Technology is founded with an objective to provide excess inventory solution to India market, thus bringing together buyers and the sellers on a neutral technology platform. Keeping the same objective we
Checkers Nr. 1: Checkrs — The mobile strategy experience for all fans of Check …
LITE Games launches the classic board game for both the Apple App Store and the Google Play Store. Hamburg, Dec 10, 2015 — The casual games publisher LITE Games adds yet another board game classic to its portfolio. Checkers fans rejoice! Checkers is one of the most well-known and popular games of all time, so it’s not surprising that the mobile games publisher, LITE Games from Hamburg, has also added this classic
Plagiarism Checkers Fights Growing Plagiarism Problem On College Campuses
Plagiarism Checkers Inc is prepared for the beginning of the school year with its one-of-a-kind plagiarism checker. The program is available to colleges and corporations across the country to reduce the instances of cheating. NEW YORK, NY -- Summer is fading fast and for young adults all over the country, it's time to load up the car, move into the dorms and head back to school. For the many college professors,