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Charlotte Checkers Facebook Page Reaches 10,000 Fans With Help of New Way Media

04-06-2010 11:25 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: New Way Media

/ PR Agency: New Way Media

April 1, 2010 – Charlotte, N.C. – The Charlotte Checkers’ campaign strategy included a Facebook promotion that rewards their loyal fans and celebrates the success of their social community with free tickets to the last regular season game, March 30th. New Way Media consulted the Checkers’ staff and augmented the campaign with proven social media strategies.

“We brought in New Way Media to consult and bring a strategy to our Facebook Fandemonium promotion,” said Mike Lappan, director of public and media relations for the Checkers. “Working together, we were able to surpass our goals and establish one of the largest online fan bases in all of minor-league hockey.”

The Checkers new AHL Facebook fan page was created less than three weeks ago and has grown exponentially with daily engagement from active fans. The Facebook page currently has the largest fan base of all the teams in the AHL. The Facebook Fandemonium party, which featured a free ticket and other special in-game promotions, was awarded to fans when the page was successful in reaching 10,000 before Monday, March 29. The page continues to grow today, with more than 11,000 fans.
When The Checkers hit the 10,000-fan benchmark during a game Saturday March 27th, the team and New Way Media provided fans with a video board spot featuring Checkers COO Tera Black thanking them for their involvement.

The audience response has been overwhelming as the Checkers have joined and built engaged communities online. Facebook, in particular, has served as the hub of the Charlotte Checkers online community with live game stats, photos, videos and behind-the-scenes content. Fans can join the Checkers Facebook fan page at and they are encouraged to invite their friends to do the same.

About New Way Media

New Way Media is a full-service interactive agency located in Charlotte, NC. Our specializations include interactive websites, social media campaigns, search advertising and email marketing.
With a 5,000 square foot production studio on site, New Way Media offers full service video production. Featuring an oversized green screen stage, the studio is also available for video or photography rentals.

About The Charlotte Checkers

The Checkers are a member of the ECHL and play at Charlotte's Time Warner Cable Arena. Charlotte is known as the birthplace of professional hockey in the South, and the Checkers are proud to be part of that history. The Checkers are currently the affiliate of the New York Rangers and Colorado Avalanche of the National Hockey League and the Hartford Wolf Pack and Lake Erie Monsters of the American Hockey League. The Checkers will begin play as the AHL affiliate of the NHL’s Carolina Hurricanes in 2010-11.

212 Greystone Rd.
Charlotte, NC 28209

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