Global Yoga Mats Market Share, Growth Rate, Product Value, Price, Leading Players: Tomuno, Manduka Prolite, Jade Fusion, PrAna Revolution, Future and Forecast Until 2027

With a prime focus on Yoga Mats Market, research analysts of FactMR has publicized a comprehensive study to its online repository. This in-depth study is headlined as “Yoga Mats Market Forecast, Trend Analysis & Competition Tracking - Global Review 2018 to 2027” which discusses the historic and current scenario of the global market, along with the future prospects it holds for a 9 year assessment period, 2018-2027. For the benefit of the investors of the report, this research focuses on the drivers and restraints anticipated to impact the demand for Yoga Mats Market in the coming years. Along with these insights, the report provides the readers crucial insights on the strategies implemented by leading companies to remain in the lead of this competitive market.

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The global yoga market is envisaged to experience a rise in demand during the forecast period due to the rise in the ongoing trend to take physical activities. Rapid urbanization and changed in lifestyle has resulted one to forget the physical activities, thanks to the incessant technological advancement. Rise in health conscious population is promoting indoor fitness exercises such as yoga. Uptake of yoga has also increased as it cost effective and doesn’t not requires certain amount of equipment’s, thus aiding the growth of the global yoga mats market.

Manufacturers of yoga mat are gushing funds behind the research and development team to come with a more sustainable raw materials. Manufacturing are now aiming on using recyclable and natural raw materials which are known to be bio degradable. This has made them popular among the environmental concern population, as these mats are known to be environmental friendly. Yoga mats are known to be sold through various distribution channel such as online stores and organized retail stores. Rise in number of organized retail stores is contributing to the growth of the global yoga mats market. Organized retail stores also helps in formulating brand names with proper advertisement, thus attracting customer attention.

Mental and Physical Health among Customers to Broaden the Scope of Growth for Leading Manufacturers

Growing health and fitness concerns among individuals are encouraging individuals to invest in physical activities such as Yoga. Nearly 2 billion people in the world practice yoga daily to maintain their physical health, mental health, and improving athletic performance. As yoga is becoming popular among individuals across regions, international government organizations such as United Nations General Assembly declared June 21 as the International Yoga day.

Increasing participation of individuals in Yoga has translated into a spurt in sales of merchandise and apparels for customer’s convenience. Banking on the growing requirements of the customers, leading manufacturers such as Tomuno and Manduka Pro are concentrating on incorporating safety and comfort features. In addition, these companies are focusing on offering enhanced gripping capabilities by utilizing premium quality rubber extracted from natural resources. Major companies are focusing on offering comfortable, safe, and biodegradable Yoga mats to offer improved customer experience to the customers.

Mats Available at Reasonable and Discounted Prices through Online Portals to Intensify Demand

Rapid advancements in technology have led individuals to prefer making online purchases. Major companies are focusing on benefiting through the e-commerce portals by offering their products and services to customers beyond the geographical bounds. In order can broaden their customer base, both small and major companies are focusing on offering their products and services through e-commerce platforms such as eBay.com, Amazon.com, pepperfry.com, Yogaoutlet.com, and Snapdeal.com.

Yoga mat companies such as Manduka, Jade Fusion, and Tumuno are banking on the opportunity and offering lucrative deals for Yoga equipment and apparels at discounted rates through online portals. Through offering premium quality Yoga mats to customers across regions, leading companies are focusing on improving their brand identity and expanding the customer base. Through implementing various pricing analysis, major companies are focusing on highlighting innovative and novel products and boost sales.

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Yoga Studios across Countries in Asia and Europe to Encourage Customer Purchase Decisions

With the increasing number of Yoga studios cropping up in China, demand for Yoga mats will continue to escalate in the country. Capitalizing on the growing popularity of Yoga among citizens of China, leading companies such as Lululemon are concentrating on offering reversible Yoga mats to offer comfort and safety while practicing various types of Yoga. The company is offering these Yoga mats at reasonable and discounted prices to the customers to establish their brand identity and improve their position in the competitive market.

As most of the Yoga studios are based in various countries of Asia and Europe, demand for Yoga mats will continue to intensify in these regions. Increasing number of Yoga studios in Thailand, Sri Lanka, India, Bali, and China has encouraged individuals to practice Yoga and incorporate a healthy lifestyle.

Key manufacturers identified in the global market of Yoga mat include Tomuno, Manduka Prolite, Jade Fusion, and PrAna Revolution.

This analytical research study imparts an all-inclusive assessment on the market, while propounding historical intelligence, actionable insights, and industry-validated & statistically-upheld market forecast. Verified and suitable set of assumptions and methodology has been leveraged for developing this comprehensive study. Information and analysis on key market segments incorporated in the report has been delivered in weighted chapters. A thorough analysis has been offered by the report on

Market Dynamics
Market Size
Market Segments
Demand & Supply Trends
Current Issues and Challenges
Companies and Competitor Landscape
Value Chain
Technology
Regional Segments Analyzed Include

North America (U.S., Canada)
Latin America (Mexico. Brazil)
Western Europe (Germany, Italy, France, U.K, Spain)
Eastern Europe (Poland, Russia)
Asia Pacific (China, India, ASEAN, Australia & New Zealand)
Japan
Middle East and Africa (GCC, S. Africa, N. Africa)
Compilation of authentic and first-hand intelligence, insights offered in the report are based on quantitative and qualitative assessment by leading industry experts, and inputs from opinion leaders & industry participants around the value chain. Growth determinants, macroeconomic indicators, and parent market trends have been scrutinized and delivered, coupled with the market attractiveness for each market segment encompassed. Qualitative impact of growth influencers on the market segments across regions has also been mapped by the report.

Highlights from the Report

Elaborated scenario of the parent market
Transformations in the market dynamics
Detailed segmentation of the target market
Historical, current and forecast market size based on value and volume
Latest industry developments and trends
Competition landscape
Strategies adopted by the market players and product developments made
Potential and niche segments, along with their regional analysis
Unbiased analysis on performance of the market
Up-to-date and must-have intelligence for the market players to enhance and sustain their competitiveness

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