Press release
Beacon Technology Market By Top Key Players: Accent Advanced Systems, SLU, Apple, Beaconinside GMBH, BlueCats, Blue Sense Networks, Estimote, Gimbal, Glimworm Beacons, Google, Kontakt.io, KS Technologies
Beacon Technology Market
The beacon technology market growth is attributed to increasing penetration of smartphones around the world and need for location-based proximity marketing solutions to improve customer experience. Mobile devices have become an integral component of marketing and communication strategies of businesses to attract customers who use smartphones as the primary channel to conduct research and make purchase decisions. Beacon Technology market to cross USD 25 billion by 2024.
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Top Key Players: -
Some of the key players in the beacon technology market include Accent Advanced Systems, SLU, Apple, Beaconinside GMBH, BlueCats, Blue Sense Networks, Estimote, Gimbal, Glimworm Beacons, Google, Kontakt.io, KS Technologies, Madison Beacons, Onyx Beacon, Radius Networks, RECO (Perple Inc.), Sensorberg GMBH, Swirl Networks, and Texas Instruments.
Market share calculation in this report is not done based on companies covered in it. The calculation of beacon technology market share is done based on a regional approach and countries covered. On request, additional companies can be covered as well as regional data for particular country / countries can be provided.
Regional Segmentations: -
North America beacon technology market growth can be credited to the large-scale adoption of the technology by retailers in the U.S. along with extensive penetration and of mobile devices. These retailers are using beacons to provide customers with flash sales, product information, customized deals and other offers to motivate them to make purchase decisions.
With a growing e-commerce ecosystem in the region, especially in the U.S., retailers are leveraging this modern technology to offer a personalized, digital and rich content-driven shopping experience to the customers in their stores.
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Partial Chapter of the Table of Content
Chapter 4. Competitive Landscape, 2016
4.1. Introduction
4.2. Comparative analysis of platform providers
4.3. Comparative analysis of technology providers
Chapter 5. Beacon Technology Market, By Platform
5.1. Beacon technology market share by platform, 2016 & 2024
5.2. iBeacon
5.2.1. iBeacon market, by region, 2015-2024
5.2.2. iBeacon market, by deployment model, 2015 – 2024
5.2.3. iBeacon market, by application, 2015 – 2024
5.2.4. iBeacon market, by technology, 2015 – 2024
5.3. Eddystone
5.3.1. Eddystone market, by region, 2015-2024
5.3.2. Eddystone market, by deployment model, 2015 – 2024
5.3.3. Eddystone market, by application, 2015 – 2024
5.3.4. Eddystone market, by technology, 2015 – 2024
5.4. AltBeacon
5.4.1. AltBeacon market, by region, 2015-2024
5.4.2. AltBeacon market, by deployment model, 2015 – 2024
5.4.3. AltBeacon market, by application, 2015 – 2024
5.4.4. AltBeacon market, by technology, 2015 – 2024
5.5. Others
5.5.1. Others market, by region, 2015-2024
5.5.2. Others market, by deployment model, 2015 – 2024
5.5.3. Others market, by application, 2015 – 2024
5.5.4. Others market, by technology, 2015 – 2024
Chapter 6. Beacon Technology Market, By Deployment Model
6.1. Beacon technology market share by deployment model, 2016 & 2024
6.2. On-premise
6.2.1. Market estimates & forecast, by region, 2015-2024
6.3. Cloud-based
6.3.1. Market estimates & forecast, by region, 2015-2024
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Beacons are facilitating the development of smart urban infrastructure to efficiently manage traffic networks, public events and administrative functions. Hence, the technology will increasingly play a major role in automating modern urban governance with further proliferation of smart cities over the timeline. Given the contextual and hyper-location capabilities of beacons, they are of a great value for travelers as well as for the players operating in the tourism industry. Hence, numerous airports around the world have deployed beacon networks to better serve their passengers.
The business owners are becoming aware of these customer preferences and thus, they are leveraging proximity-based beacon transmitters to enable real-time communication with the customers. Furthermore, proliferation of smart cities around the world is also favorably contributing to the growth of beacon technology market as beacons can facilitate highly connected urban infrastructures. However, factors such as data security concerns and networking and precision challenges can restrain the market growth during the forecast period.
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