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Global Scotch Whiskey Market 2015 | Major Key Players : Bacardi, Diageo, Pernod-Ricard, William Grant & Sons Analysis And Forecast: Technavio
Scotch Whiskey Market 2015
Technavio’s market research analyst predicts the global scotch whiskey market to witness a steady growth at a CAGR of around 5% during the forecast period. The rise in disposable income and the growing demand for premium whiskey has been fueling the growth of this market. Around 88% of consumers globally, consider whisky as an affordable luxury, which is driving manufacturers to launch more premium and super-premium offerings to meet the demand.
Rising trends such as organic scotch whiskey is also expected to drive the growth of the market during the forecast period. Organic whisky distilleries avoid the usage of artificial colors for enhancing the appearance of the whisky. Some of the distilleries that offer organic scotch whiskies in the market are Benromach, Bruichladdich, Organic Spirits Company, and Da Mhile.
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Segmentation by product and analysis of the global scotch whiskey market
• Malt scotch
• Grain scotch
• Blend scotch
Blend scotch accounted for nearly 79% of the market shares during 2014. This market research report predicts this segment to continue its dominance during the forecast period owing to the high demand from consumers. Some of the popular brands in this segment are Bells, Dewar’s, Johnnie Walker, Whyte and Mackay, Cutty Sark, J&B, The Famous Grouse, Ballantine’s, and Chivas Regal.
Geographical segmentation and analysis of the global scotch whiskey market
• Americas
• APAC
• Europe
• MEA
The global scotch whiskey market is dominated by Europe, which had a market share of 34% during 2014. France, Spain, and Germany are the major contributors in the scotch whisky market in the region. This research report anticipates Turkey to be an emerging market during the forecast period, fueling the demand for scotch whisky in Europe.
Competitive landscape and key vendors
The global scotch whisky market is fragmented due to the presence of numerous small and large suppliers. These vendors compete on the basis of price, quality, innovation, service, reputation, distribution, and promotion. The report predicts the market to witness a reduction in product prices due to the increasing competition among vendors. Diageo was the largest provider in the market during 2014 with a market volume share of 24%.
The leading vendors in the market are
• Bacardi
• Diageo
• Pernod-Ricard
• William Grant & Sons
Complete Report Details @ https://www.wiseguyreports.com/reports/310149-global-scotch-whiskey-market-2015-2019
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Top-vendor offerings
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis
PART 06: Market segmentation by product
PART 07: Geographical segmentation
• Scotch whisky market in Europe
• Scotch whisky market in Americas
• Scotch whisky market in APAC
• Scotch whisky market in MEA
PART 08: Key leading countries
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
• Other prominent vendors
Continued…….
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