Herbal Tea Market Growth 2018-2025 |Key Players Tata Global Beverages Limited, Martine Bauer Group, Unilever PLC

Herbal tea is derived from dried leaves, nuts, barks, seeds, grasses, fruits, flowers, and roots of various plants. There are several kind of tisanes or herbal teas that are used for medicinal purposes. Herbal tea is consumed owing to its health benefits such as improved digestive and immune systems. Some of the popular herbal teas are green tea, peppermint tea, chamomile tea, ginseng tea, ginger tea, cinnamon tea, and others.

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Rising trend of consumption of ready-to-drink tea (RTD) is further fuelling growth of the herbal tea market. Therefore, manufacturers are focusing on offering RTD herbal tea, in order to expand their customer base. For instance, in January 2018, Teavana Holdings, Inc. launched unsweetened strawberry apple green craft iced tea, which is a green tea with lemongrass and fruit flavor.

Asia Pacific is the largest herbal tea market and expected to witness substantial growth over the forecast period. This attributed to high consumption of tea in countries such as China, India, and Japan. Moreover, increasing awareness of health benefits of consumption of herbal tea such as regulation of blood sugar and growing tea industry are factors expected to propel growth of the herbal tea market in Asia Pacific.

Herbal tea market is highly competitive with manufacturers adopting various strategies such as new product launches, merger and acquisitions, and collaborations to sustain their market position. For instance, Twining Crosfield and Company Ltd. launched Berry Fusion, Lemon Delight, and Buttermint herbal tea in November 2017. Sipwise Beverages Private Limited launched green tea and herbal beverage range in May 2017.

Some of the players operating in the global herbal tea market include Tata Global Beverages Limited, Martine Bauer Group, Unilever PLC, Twining Crosfield and Company Ltd., ITO EN Inc., Dilmah Ceylon Tea Company PLC, Mother Parkers Tea & Coffee Inc., and Surya Herbal Ltd.

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