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Athletic Tape Industry Is Expected To Grow At a CAGR of 8.9% from 2018 - QY Research
This report also studies the global market status, competition landscape, market share, growth rate, future trends, market drivers, opportunities and challenges, sales channels, distributors and Porter's Five Forces Analysis. Athletic taping is the process of applying tape directly to the skin in order to maintain a stable position of bones and muscles during athletic activity. It is a procedure that uses tape, attached to the skin, to physically keep in place muscles or bones at a certain position. This reduces pain and aids recovery. Taping is usually used to help recover from overuse and other injuries. The general goals of athletic taping are to restrict the motion of an injured joint, compress soft tissues to reduce swelling, support anatomical structures involved in the injury, serve as a splint or secure a splint, secure dressing or bandages, protect the injured joint from re-injury, and protect the injured part while the injured part is in the healing process.
The major manufacturers of Athletic Tape are located in China, Japan, South Korea and the United States. The main consumption areas are the United States, Europe and Japan. North America is the largest consumption market, its consumption accounted for over 37.8% of the global market in 2017, followed by Europe and Asia. There is a very obvious OEM phenomenon in Athletic Tape industry. China as the Asian representation region is the main OEM Athletic Tape manufacturing country. Due to China's relatively low labor costs, raw material costs, the prices of OEM product are very low. But the OEM factory’s own brand sales are very poor due to its unknown brand. There is a great brand effect in this industry; the customer will choose more well-known brands in the acceptable price.
There are still negative reports said the product without effect can only bring psychological comfort to users. Since the Olympic effect decreased in recent years, the average growth rate dropped to 19% during 2013 to 2017. Chinese consumption market has not yet well-developed; there is a huge potential market. The industry is currently in the developing stage. The next five years, the growth rate of the Athletic Tape consumption will show a smooth down curve. The slow downward trend in recent years will maintain in the future. As competition intensifies, prices will also show a downward trend. Similarly, there will be fluctuation in gross margin. Proposal to increase the use of product publicity and free courses investment, expand product awareness, to help consumers use the product correctly to play the original effect.
In 2018, the global Athletic Tape market size was 340 million US$ and is forecast to 670 million US in 2025, growing at a CAGR of 8.9% from 2018. In this study, 2017 has been considered as the base year and 2018 to 2025 as the forecast period to estimate the market size for Athletic Tape.
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This report includes the following manufacturers; we can also add the other companies as you want.
Kinesio Taping
3M
SpiderTech
KT TAPE
Johnson & Johnson
RockTape
Jaybird & Mais
Mueller
StrengthTape
Atex Medical
Market Segment by Product Type
Roll Tape
Pre-cut Bandage
Market Segment by Application
Pharmacy & Drugstore
Online Shop
Sports Franchised Store
Market size split by Region
North America
Asia-Pacific
Europe
Central & South America
Middle East & Africa
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