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Real Estate is a Real Time Business

03-24-2010 10:07 AM CET | Industry, Real Estate & Construction

Press release from: Crosspollinate

Crosspollinate

Crosspollinate

SAN FRANCISCO, Mar 17, 2010 - Crosspollinate.org soft-launched this month the first version of its real time search and marketing service for Real Estate professionals . Although real-time search engines have proliferated over the last few months, this is the first offering of this kind available for the Real Estate industry.

Real time search is a new kind of service which lets individuals and businesses know what is happening around the world within a matter of seconds, by leveraging the power of blogs, micro-blogs, social imaging, video search engines, social networks and social bookmarking sites. This type of service makes is relevant to the real estate industry, a very time sensitive and highly transactional space with an definite edge for competition and networking.

The participants to the ecosystems are many, be they home buyers, sellers,agents, lenders, mortgage or insurance brokers. Those players have high interest in getting first hand information as new properties or buyers are listed on the real time web. Buyers monitor interest rates, new listings, while sellers or agents compete for new buyers getting listed on services such as the Buyer Listing Service.

Crosspollinate for Real Estate introduces its first offering of a real time search engine for Real Estate. It aggregates the most relevant live information sources in the real estate industry fr
* Craigslist
* Trulia
* Zillow
* The National Buyer Listing Service
* Inman News
* Active Rain
* Realtytrac

It also leverages the power of micro-blogs, social bookmarking services such as Twitter, Facebook, Friendfeed, Identi.ca or delicio.us in order to find the latest and freshest information spread through the Internet in real-time. The information displayed is also geo-located, allowing users to pinpoint search information per area, and features an integration with Google Maps.

Crosspollinate: A social marketing hub for real estate professionals

Crosspollinate for Real Estate is more than a simple search engine. Its deep integration with Facebook, Twitter, Google Buzz or other social networking sites makes it a cutting edge tool for gathering and spreading information in 1 mouse click. Crosspollinate becomes a base camp from which to start building a comprehensive social media marketing strategies. Its powerful real time search engine is a natural starting point for marketers to perform brand monitoring activities and engage with customers and followers around their products and activities on line. Saved searches and alerts make it very easy to stay in touch with what is being said about your topics of interests in real time, without having to monitor feeds permanently.

Social Media and Marketing Automation for Real Estate

Crosspollinate fully automated service creates can leverage your business feeds, find and filter relevant content and automatically broadcast postings through your social feeds media channels. Crosspollinate can increase your blog or web site's traffic by helping you spread your business-critical content across the real-time web, then help you collect comments and conversation data. This process can enable real estate marketers and PR professionals to no only earn recognition from their community for great content, but also use this as the basis for great debate and exchange of thoughts with their customer base and audience, therefore shortening cycles of customer feedback and increasing authority and credibility in their area of expertise.

Crosspollinate provides a business-focused marketing automation and analytics services allowing web-driven ventures to optimize their Internet reach by monitoring and engaging in real-time conversations around their brand and area of expertise.

Crosspollinate
PO BOX 3344
San Francisco, CA 94117
Redwoods Communications
Stacy Barnes

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