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Unified Communications Market Detail Analysis focusing on Key Players like Cisco Systems Inc., Microsoft Corporation, Avaya Inc., IBM Corporation, Verizon Communications, Inc.
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The growing need to improve workforce productivity, streamline enterprise communication, and provide a collaborative working environment has boosted the adoption of unified communication. The penetration of mobile devices, and increasing trend of BYOD further support the growth of this market. Additionally, the increasing demand of unified communication from small and medium enterprises has supported market growth over the years.
Unified Communications Market, By Platform
Telephony
Unified Messaging
Conferencing
Others.
Unified Communications Market, By Deployment Model
On-Premise
Cloud-Based.
Unified Communications Market, By End-User
BFSI
IT & Telecom
Healthcare
Retail
Education
Travel
Hospitality
Others.
Top Key Player:-
Cisco Systems Inc.,
Microsoft Corporation,
Avaya Inc.,
IBM Corporation,
Verizon Communications, Inc.,
Polycom, Inc.,
BT Group,
Alcatel-Lucent,
NEC Corporation,
Unify GmbH & Co. KG,
Plantronics Inc.,
ShoreTel Inc.
Increasing investments by vendors in technological advancements coupled with growing demand for cloud-based unified communication services would accelerate the adoption of unified communication. However, growing concerns regarding data security, and lack of interoperability is expected to hinder market growth. Growing demand from emerging economies is expected to provide numerous growth opportunities in the coming years.
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Segment Analysis
The global Unified Communications market is segmented on the basis of platform, deployment model, end-user, and region. Based on platform, the market is segmented into telephony, unified messaging, conferencing, and others. On the basis of deployment model, the market is segmented into on-premise, and cloud-based. The end-user segment is categorized into BFSI, IT & telecom, healthcare, retail, education, travel and hospitality, and others. This report comprises a detailed geographic distribution of the market across North America, Europe, APAC and South America, and MEA. North America is further segmented into U.S., Canada, and Mexico. Europe is divided into Germany, UK, Italy, France, and Rest of Europe. Asia-Pacific is bifurcated into China, India, Japan, and Rest of Asia-Pacific. North America accounted for the largest share in the Global Unified Communications market in 2017.
North America generated the highest revenue in the market in 2017, and is expected to lead the global market throughout the forecast period. The presence of established telecom and cloud infrastructure in this region, and growing trend of BYOD drive the market growth in the region. The growing demand of mobile devices, and technological advancements further support market growth in the region. Asia-Pacific is expected to grow at the highest CAGR during the forecast period owing to growing demand of effective enterprise communication technologies in the developing countries of the region.
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The end-users in unified communications market include BFSI, IT & Telecom, healthcare, retail, education, travel and hospitality, and others. In 2017, the IT & Telecom segment accounted for the highest market share owing to increasing need to improve enterprise communication, and improve productivity. The demand for unified communication has increased from startups operating in this sector to improve workforce collaboration, and reduce costs. The increasing adoption of cloud-based unified communication in this sector is expected to support market growth in the coming years.
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