How Can Lawyers Make an Impression During the Holiday Season? AttorneyMan Greeting Cards to the Rescue

Ardsley, New York October 27, 2006—In a recent survey by the Remsen Group (a marketing consultant firm that works exclusively with lawyers), 81% of respondents said their firms send holiday cards to clients. To help law firms stand out from the crowd this holiday season, AttorneyMan Comics and The Billable Hour Company have joined forces to offer greeting cards for lawyers and legal professionals featuring the popular AttorneyMan character. The greeting cards are available exclusively through The Billable Hour Card Store at www.artamata.com/cardstore/thebillablehour.

AttorneyMan recently made his debut in an action-packed and amusingly written comic book designed to teach lawyers the ins and outs of successful marketing. The comic book’s storyline revolves around Tim Silver, an attorney at the fictional law firm Cha Chingi Changa LLP, who, after nine years and 23,000 billable hours, finally makes partner. However, he soon realizes that the firm's other partners no longer give him work, that he has no clients of his own, and that he lacks the marketing skills to develop business. Enter Dr. Development, who gives Tim a magic elixir that transforms him into AttorneyMan, an überlawyer who masters the art of sales and develops a roster of “supersatisfied” clients. AttorneyMan was created by Boston-area consultant (and former lawyer) Karen Katz and illustrator Raul Gonzalez.

In September, The Billable Hour Company opened the world’s only online greeting card store featuring humorous and customizable printed greeting cards especially for lawyers and other legal professionals. The store, which currently offers over 150 different cards, uses print-on-demand technology that allows customers to send highly personalized cards to their clients, colleagues, prospects and friends.

“AttorneyMan's mission is to inspire action and teamwork. Nothing says this better than collaborating with a company dedicated to helping lawyers achieve work/life balance through humor,” says Katz.

Billable Hour partner Lisa Solomon agrees: “AttorneyMan and The Billable Hour Company both use humor and creativity to encourage lawyers to take positive action; partnering with AttorneyMan Comics to produce greeting cards featuring the AttorneyMan characters is a natural way to help spread this philosophy.”

Initially, the Billable Hour Card Store will feature holiday-related AttorneyMan cards alongside the store’s existing legal humor cards by cartoonist Stu Rees. The AttorneyMan collection will expand to include other holidays and important events in a lawyer’s life, as well as topics such as lawyer marketing.

Single cards are $2.99 each, and bulk discounts are available for purchases of 10 cards or more. The card store is at www.artamata.com/cardstore/thebillablehour.

Journalists, newsletter publishers, bloggers and others may reprint up to two AttorneyMan images from the Billable Hour Card Store, as long as (1) each image links to www.artamata.com/cardstore/thebillablehour or is accompanied by a link to that page and (2) the following copyright notice is included with each image: © Karen Katz and Raul Gonzalez. All rights reserved.

Lisa Solomon
Partner
The Billable Hour Company
phone: 815-346-3468
e-mail: Lisa@TheBillableHour.com
web: www.TheBillableHour.com

About The Billable Hour Company
The Billable Hour Company sells humorous gifts and greeting cards especially for lawyers, law students and legal professionals. Gift items include timepieces featuring dials marked in six-minute increments—the same way many lawyers bill their time. For additional information, contact Lisa Solomon or visit the company’s website at www.TheBillableHour.com.

About AttorneyMan Comics
AttorneyMan Comics sells Sales, Service, Survival!!! The Rock'em, Sock'em, Must Have Business Development and Sales Story of the Century!, a comic book that teaches lawyers business development skills. For additional information, contact Karen Katz at info@AttorneyMan.org or visit the company’s website at www.AttorneyMan.org.

This release was published on openPR.