Data Analytics Outsourcing Market - The Increasing Adoption of Data Analytics Outsourcing and Technologies

Data analytics is the art of analyzing raw data by using quantitative and qualitative techniques and procedures for the purpose of drawing conclusions from the data. For better business decisions, companies make use of data analytics. Data analytics has moved from being just descriptive such as reports, to predictive, predictive modeling, offering statistical analysis, planning for future scenarios, and optimization and forecasting for anticipation. Outsourcing of data analytics provides more flexibility to companies. It also allows companies to use updated tools and have expert opinion on their data.

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Outsourcing providers offer services that they specialize and excel in. As it is their main business, the providers ensure their service meets global standards. Outsourcing providers offer both vertical and horizontal solutions packed in a variety of configurations. Data analytics spans a wide range of techniques, toolsets, vertical specific expertise, and services. Outsourcing vendors have become more sophisticated as they handle complex projects and datasets. The market for data analytics outsourcing is projected to be valued at US$ 20,681.1 Mn by 2026, recording a CAGR of 29.4%.

Various industries can benefit from data analytics, especially financial services, healthcare, media, communications, and retail. The retail industry can now find opportunities for new products and profit based on market trends that can be researched digitally through observing consumer behavior over social media and their engagement and buying experiences, without going through the traditional ways such as interviews and surveys. Instead of having an in-house software, companies are looking for outsourcing their research to a third party so as to save on costs. The BFSI sector drives the data analytics outsourcing industry with most of the companies targeting this vertical. However, emerging verticals such as manufacturing, healthcare, and IT & telecom also are showing high growth in this market.

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Exponential growth in data generation has increased the need for advanced data analytics skills to leverage the same for business benefits. Enterprises are increasing profitability and improving their efficiency by using several business software systems such as customer relationship management (CRM), enterprise resource planning (ERP), and supply chain management (SCM). These systems have resulted in an exponential increase in data related to operations, customers, and suppliers. Increased pressure for regulatory compliance and greater transparency in sectors such as BFSI, healthcare, and IT & telecom are expected to increase the demand for data analytics.

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