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Growth Drivers Overview in the CRM Analytics Market by 2023 - IBM Corporation, Oracle Inc., SAS Institute Inc., Accenture PLC Infosys Ltd., Microsoft Corporation, SAP SE, Teradata Corporation, Angoss Software Corporation

09-14-2018 11:24 AM CET | IT, New Media & Software

Press release from: Allied Market Research

CRM

CRM

Customer relationship management analytics (CRM analytics) includes different applications that evaluate data about the customers of a company and present it in a way that smarter decisions can be made. Emergence of CRM analytics has enabled enterprises to communicate with their customers faster and convert data accumulated about the consumers into valuable information. As a result, many software enterprises have built products that can analyse customer data intelligently.

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There are several drivers, restraints and opportunities influencing the market growth worldwide. In the present scenario, customers preferences have become extremely dynamic. CRM helps understand buyers behaviour, interpret attitudes, identify patterns, and further analyse the data insights & structure personalized campaigns for products. This works as a major market driver for CRM analytics. However, concerns over data management, quality & integration has hindered the progress of the market to some extent. Nonetheless, the growing need of an enterprises marketing team to design a plan, execute and evaluate campaigns across different platforms and make smarter decision is likely to create greater opportunities for the market.

The CRM analytics market is segmented by types, end-customer, industry, deployment model and geography. Based on types, the market segments discussed in the market research report consist of sales analytics, marketing analytics, customer analytics and others. The end-customers covered in the report includes small and medium business enterprises and large enterprises. Industries served by CRM Analytics market are BFSI, retail, manufacturing, IT & telecom among others. On the basis of deployment model, the market is bifurcated in terms of on premise deployment and on-cloud deployment. Regions explored in the report include North America, Europe, Asia -Pacific and LAMEA. Key market leaders are also covered in the market research report. List of companies discussed in the report includes IBM, Oracle, Accenture, SAS Institute Inc., Infosys and many others.

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CRM ANALYTICS MARKET KEY SEGMENTS

By Deployment Model

• On-premise
• On-cloud

By Type

• Customer Analytics
• Sales Analytics
• Marketing Analytics

By End-Customer

• Small & Medium Enterprises
• Large Enterprises

CRM Analytics Market By Industry

• BFSI
• Retail
• IT and Telecom
• Hospitality
• Manufacturing

KEY MARKET PLAYERS

• IBM Corporation
• Oracle, Inc.
• SAS Institute Inc.
• Accenture, PLC
• Infosys Ltd.
• Microsoft Corporation
• SAP SE
• Infor, Inc.
• Teradata Corporation
• Angoss Software Corporation

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About Us:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

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