Modular UPS Market Analysis By Top Key Players - ABB, EMERSON NETWORK POWER, DELTA POWER SOLUTIONS, HUAWEI TECHNOLOGIES, SCHNEIDER ELECTRIC SE, GENERAL ELECTRIC, and GAMATRONIC ELECTRONIC INDUSTRIES

The modular UPS market was valued at USD 1.83 billion in 2017 and is expected to reach a value of USD 3.45 billion by 2023 at a CAGR of 11.13% during the forecast period (2018 - 2023).
Modular UPS has brought a new era of flexible UPS solutions. The traditional UPS solutions involved bulky hardware, time-consuming and high budget maintenance, high initial costs, low flexibility, and low reliability. As most of the conventional UPS solutions were prone to a single point of failure as they were set up in a centralized architecture in many cases a single failure in any piece of hardware could have been more complex and time taking to solve. Such drawbacks made traditional UPS solutions less reliable.

Key Developments in the Market
March 2018 - ABB Ltd., has won an order to replace the control and protection systems for two high-voltage transmission links in Australia. The order was estimated to be worth nearly USD 30 million and is expected to modernize the Murraylink and Directlink high-voltage direct current (HVDC) transmission links to improve power and grid reliability in Australia

The major players include–
ABB LTD., EMERSON NETWORK POWER, DELTA POWER SOLUTIONS, HUAWEI TECHNOLOGIES CO. LTD., SCHNEIDER ELECTRIC SE, GENERAL ELECTRIC, and GAMATRONIC ELECTRONIC INDUSTRIES LTD., amongst others.

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The modular UPS solutions became more popular in the market instantly because of their extreme reliability and flexibility to be implemented in both centralized and decentralized architecture. The modular solutions could replace the traditional ones with some minimal changes to the existing hardware which drove the growth of the market at higher rates. In the current market scenario, the extensive growth of data center facilities globally is driving the market profits. With increasing usage of cloud-based applications and solutions in the industrial sector, the growth for modular UPS market looks positive.

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Colocation Industry and Cloud Services to Drive the Growth
The least visible, but most critical parts of modern information technology and communication infrastructure, like data centers, which often require 100% uptime, and are the primary drivers of the modular UPS market in the current market scenario. The inconsistencies in power supply, which result in data loss, non-availability of essential services, risk to hardware, and potential financial losses, ensure the need for UPSs, for the data center industry. Increasing data needs and the subsequent requisite for data centers, is driving the data centers market, which in turn drives the modular UPS market.
Most of the current business world is highly dependent on cloud services and applications. This has driven the growth of colocation industry in the past four years. Due to a severe increase in the number of enterprises that are depending upon several largescale applications that use the resources of multiple clouds, where colocation proves to be the only feasible ways to support a configuration that minimizes latency, is boosting the colocation market in the current market scenario. Enterprises expect their colocation provider to offer higher layers of service to consolidate their infrastructure and integrate more cloud services as needs arise which is opening up new opportunities to the modular UPS market.

North America Holds the Largest Share
North America stands out to be on top of the charts as the most significant region for modular UPS market. The region has a high demand for modular UPS solutions, especially from the IT and Telecommunication, Healthcare and manufacturing sectors. Key players in the data industry, like Oracle, Google, and Microsoft have a large base of operation creating a huge demand for data centers and colocation services, in turn, creating demand for modular UPS solutions. It is estimated that Oracle alone has leased more than 30 MW in seven wholesale data center deals in the US in 2016.
The company recently launched its cloud platforms in Northern Virginia, London, and Turkey, following the launch of its first region in the Phoenix market. Each region starts with a multi-megawatt two or three site deployment, which creates a huge demand for the modular UPS solutions. According to NADC, about two-thirds of the nearly 30 largest data center leases signed in 2016 in North America were signed by hyper-scale cloud service providers. This scenario coupled with increasing investments of companies, like Microsoft, Oracle, Salesforce, IBM SoftLayer, and Box North America is expected to pertain its position as the biggest market for modular UPS solutions in the next four years.

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