Press release
Global Direct-To-Patient Digital Marketing Market Size, Status and Forecast 2018-2025
Today, healthcare patients are bombarded with thousands of branding exercises every day. More than half of these have absolutely no relevance to them. The Direct-to-Patient Digital Marketing Market understands the needs of a particular target audience and tailors its message to address their requirements directly. This allows healthcare providers to target the right audience at the right time with the right content.
The first Direct-to-Patient Digital Marketing Market driver is the growing importance of social media and also the patient. Whether healthcare companies like it or not, patients are playing a greater role in taking their own medical decisions. Web sites such as Healthline, Everyday Health and WebMD have made it very easy for patients to self-diagnose their problem. They frequently arrive at a hospital or doctor’s clinic already informed and with a list of possible ailments troubling them. People have also begun to expect assistance to their problems at any time of the day or week. Effective care in the Direct-to-Patient Digital Marketing market is provided 24/7 by leveraging both online and offline marketing tools to educate, sustain and engage patients at every stage of their decision making process. Pharmaceutical and medical companies must adopt Social Media to survive in the digital age and those that refuse to take part in it are only accelerating their own decline.
In 2017, the global Direct-To-Patient Digital Marketing market size was million US$ and it is expected to reach million US$ by the end of 2025, with a CAGR of during 2018-2025.
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The key players covered in this study
Healthline
Everyday Health
WebMD
Market segment by Type, the product can be split into
Online
Offline
Market segment by Application, split into
Hospitals
Ambulatory Surgical Centers
Others
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
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