Augmented Reality Market Trends and Growth By Key Players: Blippar, Magic Leap, Facebook, Google, DAQRI, Upskill, PTC, Apple, Qualcomm, Wikitude GmbH, Microsoft Corporation, Samsung Electronics, HTC Corporation, Marxent Labs LLC

Market Overview: -

(AR) Augmented Reality Market is estimated to surpass USD 50 billion by 2024. Rising applications of the technology in retail and e-commerce are expected to drive the AR market growth. According to Retail Perceptions, about 61 percent of the shoppers prefer to shop at the outlets that offer AR experiences and about 40 percent are willing to pay more if they could experience the product using the technology. Retailers are increasingly investing in implementing the technology in their stores to attract customers and enhance their experience, thus fueling the AR market growth. For instance, LEGO has created an app to encourage people to visit the LEGO stores and improve the shopping experience.

Having established itself as a rather prominent vertical of the technology sector, augmented reality market has witnessed phenomenal gains, in terms of remuneration over the recent years. In the field of software, this technology is already approaching mainstream awareness, primarily on account of the profound contribution of renowned tech giants like Blippar, PTC, Daqri, Upskill, Samsung Electronics Co. ltd., Magic Leap, Facebook Inc., and Apple. While the increasing popularity of Apple’s flagship augmented reality technology, ARkit has already created a huge buzz in the augmented reality industry, the American conglomerate’s latest breakthrough, iPhone X is an exemplar precedent depicting the signs of penetration of the business space in the territory of smartphone hardware as well.

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Top Key Players: -

Some of the key players in the AR market include Blippar, Magic Leap, Facebook, Inc., Google, Inc., DAQRI, Upskill, PTC, Apple, Inc., Qualcomm, Wikitude GmbH, Microsoft Corporation, Samsung Electronics Co., Ltd., HTC Corporation, and Marxent Labs LLC. The industry ecosystem consists of several players such as hardware providers, technology providers, application developers, platform providers, content developers, and system integrators. Companies are investing in implementing the technology in utility apps. For instance, Google, Inc. is working on translating the text on billboards and street signs through cameras smartphones.

Market share calculation in this report is not done based on companies covered in it. The calculation of augmented reality market share is done based on a regional approach and countries covered. On request, additional companies can be covered as well as regional data for particular country / countries can be provided.

Regional Segmentations: -

Germany augmented reality market is expected to grow at a fast pace over the forecast time span owing to increasing applications of the technology in the automobile industry. In the race to develop driverless cars, manufacturers, such as Audi and BMW, are implementing the technology in automobiles to increase the level of self-driving capabilities.

The manufacturers are also implementing the technology in manufacturing processes to improve the operational effectiveness.

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Partial Chapter of the Table of Content

Chapter 1 Methodology & Scope
1.1 Methodology
1.1.1 Initial data exploration
1.1.2 Statistical model and forecast
1.1.3 Industry insights and validation
1.1.4 Definition and forecast parameters
1.2 Data Sources
1.2.1 Secondary
1.2.2 Primary
Chapter 2 Executive Summary
2.1 AR industry 3600 synopsis, 2014 – 2024
2.1.1 Business trends
2.1.2 Regional trends
2.1.3 Component trends
2.1.4 Display device trends
2.1.5 Application trends
Chapter 3 AR Industry Insights
3.1 Industry segmentation
3.2 Industry landscape, 2014 - 2024
3.3 Industry ecosystem analysis
3.4 Capital Investment
3.5 Notable Mergers & Acquisitions in the AR market
3.6 Technology & innovation landscape
3.6.1 Augmented Reality Earbuds
3.6.2 Smart Glasses for Blind People
3.6.3 Augmented Reality Helmet
3.7 Regulatory landscape
3.7.1 Digital Millennium Copyright Act (DMCA)
3.7.1 Communications Decency Act (CDA)
3.7.2 Child Online Protection Act (COPA)
3.7.3 Federal Trade Commission (FTC)
3.8 Industry impact forces
3.8.1 Growth drivers
3.8.1.1 Emerging AR applications across e-commerce and retail
3.8.1.2 Increasing investments in the AR technology
3.8.1.3 Rising demand in medical and automotive industry
3.8.1.4 Increasing adoption of AR enabled smart glasses
3.8.2 Industry pitfalls and challenges
3.8.2.1 Privacy concerns pertaining to the AR technology
3.8.2.2 Financial constraints and complexity
3.9 Growth potential analysis
3.10 Porter’s analysis
3.11 Competitive landscape, 2016
3.11.1 Strategic landscape
3.12 PESTEL analysis

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Augmented reality is a highly niche technology and the vendors are filing patents for all their new advancements. This is restricting the knowledge transfer among industry participants, restraining the augmented reality market growth. Furthermore, the technology is expensive to implement and thus remains inaccessible for small and medium businesses. The high capital that is required to procure devices to implement the technology reduces its adoption.

The hardware segment of the augmented reality market is expected to grow rapidly over the forecast time span. Common applications, such as gaming and retail, use AR applications on tablets and smartphones, not requiring a dedicated hardware device such as HMDs or smart glasses. However, enterprise uses of the technology such as designing, manufacturing, and quality check in aerospace & defense, industrial, automotive, and medical are increasingly investing in hardware such as HMDs and smart glasses.

Smart glasses are expected to grow at a fast rate owing to increasing applications in retail, gaming & entertainment, aerospace & defense, and industrial applications, propelling the augmented reality market growth. Companies are developing differentiated devices, such as voice-enabled smart glasses, to gain a competitive advantage. For instance, Vuzix is developing smart glasses with Amazon Alexa voice assistant. Amazon has developed a licensing program to allow third parties to implement Alexa in their products. This is expected to propel the augmented reality market growth.

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