Global Social Media Analytics Market Reach US$7.8 bn by 2025| Analysis & Industry Key Players: Brandwatch, Adobe Systems Incorporated, Simply Measured, Inc., NetBase Solutions, Inc., Crimson Hexagon, Clarabridge, Oracle Corporation, IBM Corporation, Talkw

Market Research Report Search Engine (MRRSE) recently announced the addition of a new research study to its comprehensive collection of research reports. The research report, titled “Social Media Analytics Market” offers a detailed analysis of the market providing insights into the market dynamics that are expected to influence the overall market positively in the next few years. Furthermore, the product segmentation, drivers, barriers, key geographical segments, and the competitive scenario of the global Social Media Analytics Market have been elaborated upon in the research report.

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Growing popularity of the different social media platforms such as Facebook, Snap Chat, Twitter, LinkedIn, We Chat, and many more, proliferation of consumer generated social media data is expected to drive the social media analytics market. Furthermore, growing smartphone adoption rate worldwide, increasing internet and social media penetration, and growing use of social media for the consumer engagement is also expected to add to the market’s growth.

Social media analytics is the way of collecting data from different social media platforms such as Facebook, LinkedIn, and Twitter among others and analyzing that data to make a strategic business decisions. Social media analytics platform allows businesses to understand the consumer sentiments, intentions, and their choices for the particular service or product.

Cloud-based Deployed Software Segment Contributes Maximum Market Share 

On the basis of end-use industry, the social media analytics market is segmented into BFSI, retail, telecommunication & IT, transportation & logistics, media & entertainment and others. Others segment includes industries such as healthcare, and education. BFSI end-user segment is expected to hold the major share due to early adoption of the social media analytics platform. The adoption rate for the BFSI industry is higher, as it helps in monitoring the customer feedback, analyzing the competitor, finding out the prospects, and understanding the market comprehensively. Moreover, the retail segment is projected to be the fastest growing segment during the forecast period.

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The social media analytics market is segmented on the basis of component and end-use industry. On the basis of component, the social media analytics market is segmented into software and services. The software segment is further bifurcated into on-premise based and cloud based deployed software. Cloud based deployed software segment contributes larger share in terms of revenue in the social media analytics market, as it provides low cost and ease of deployment option. Furthermore, services segment is further sub-segmented into professional services, support & maintenance services, and others. Others segment includes education services and research services. Software segment contributes major share in terms of revenue in the social media analytics market owing to their growing demand and adoption of social media analytics software across various industries to analyze the consumer generated social media data. However, services segment is expected to grow at a faster rate during the forecast period.

Global Social Media Analytics Market: Competitive Landscape

Under the company profiles section, the report also includes an overview of the players operating in the market, the annual revenue generated by them in the past two or three years, SWOT analysis, regional breakdown and their relevant business segment revenue. The report also contains market share analysis of the key players in the social media analytics market for the year 2016 based on their revenues generated for the same year.

The key players profiled in this report include – Brandwatch, Adobe Systems Incorporated, Simply Measured, Inc., NetBase Solutions, Inc., Crimson Hexagon, Clarabridge, Oracle Corporation, IBM Corporation, Talkwalker Inc., and Sysomos.

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This release was published on openPR.