Press release
Fusion Video Music Launch featuring Ankita Joshi, Darshan Doshi and Swaminathan
Art And Artistes YouTube channel surges past the 2 lakh Subscribers milestone* Classical Fusion Music Video
featuring Ankita Joshi, Darshan Doshi and Swaminathan released
THE YOUTUBE LINK :
https://www.youtube.com/watch?v=YCch6rZyAE0&feature=youtu.be
Art And Artistes has achieved the distinction of surpassing the 2 lakh subscribers mark on its YouTube channel. The channel has grown organically over the last couple of years, with
consistent uploads of Indian Music videos. To mark this occasion, a Classical Fusion track 'Ja ja re' based on Raag Bhimpalasi, with an enjoyable blend of vocals and percussion, will be released on the 31st of August 2018 at 6 pm IST.
The collaboration of vocalist Ankita Joshi, famous drummer Darshan Doshi and the young percussionist Swaminathan Selvaganesh, has been curated by Durga Jasraj, Founder - Art And Artistes. "We are happy to have collaborated with more than 10,000 Musicians across more than 200 Indian Music Genres. Our strength is in leveraging traditional formats and adapt them to suit the new age platforms, to reach millions of Music lovers.”
YouTube.com/ArtAndArtistes averages 3 million views a month, with 60% of the audiences being under the age of 34 years of age.
Ankita Joshi, an established and talented classical singer, also a student of Pandit Jasraj, said, “It was a wonderful experiment adapting styles to suit the format. The excellent support from Darshan & Swaminathan was inspiring.”
Darshan Doshi, an accomplished drummer, has played with various musical groups & music directors on Bollywood films. Over the years he has toured world over with globally known artists and worked with leading musicians of Hindi film industry. He established his name in Limca Book of Records as the youngest drummer of India in 1997. He is most known as the drummer in the hit rock-musical film, Rock On!! (2008) film soundtrack. He also performs regularly on MTV India's live shows like MTV Unplugged and Coke Studio.
The young and talented Swaminathan Selvaganesh is one of the rising Musical stars playing the Khanjira. He is the grandson of the legendary Vikku Vinayakram, and the son of Maestro Selva Ganesh.
About Art And Artistes (I) Pvt. Ltd.
A leading Indian Music company creating, producing, marketing & distributing Music Content & large format Live Concerts worldwide. We work with Marketing teams to create effective Branded Music Content, resulting in cost effective and high ROI campaigns, using the global language of Music. This is across mass mediums, viz. National, Regional & Global TV channels, Live concerts in Stadiums/ Opera Houses/ Auditoriums, FM Radio programming, Mobile VAS content, In-Flight Entertainment, & Syndication to Digital AVOD/ SVOD platforms.
Follow ‘artandartistes’ on YouTube, Facebook, Twitter & Instagram and visit www.artandartistes.com
Best,
Abhilasha Daga
9920274227
About Art And Artistes (I) Pvt. Ltd.
A leading Indian Music company creating, producing, marketing & distributing Music Content & large format Live Concerts worldwide. We work with Marketing teams to create effective Branded Music Content, resulting in cost effective and high ROI campaigns, using the global language of Music. This is across mass mediums, viz. National, Regional & Global TV channels, Live concerts in Stadiums/ Opera Houses/ Auditoriums, FM Radio programming, Mobile VAS content, In-Flight Entertainment, & Syndication to Digital AVOD/ SVOD platforms.
Art and Artistes (I) Pvt Ltd
D67, Veera Desai Road, Veera Desai Industrial Estate, Andheri West, Mumbai, Maharashtra 400053
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