Lenny & Larry’s Takes a Bite Out of the Cookie Aisle with The Complete Crunchy Cookies

LOS ANGELES, CA (September 5, 2018) –The fun-loving originators of the protein cookie, Lenny & Larry's, have whipped up a new batch of freshly baked goodness to disrupt healthy snacking yet again with the launch of The Complete Crunchy Cookies. Just as Lenny & Larry’s brought fun and tasty indulgence to protein snacking years ago, they’re breaking another convention by bringing healthier deliciousness to the cookie aisle.

The Complete Crunchy Cookies are bite-sized, plant protein-packed and contagiously crunchy. They are available in three flavors: Chocolate Chip, Double Chocolate and Cinnamon Sugar. Delicious better-for-you treats, each single serve, 1.25-ounce pouch is loaded with 6 grams of plant-based protein and 4 grams of fiber, while the 4.25-ounce resealable bag delivers 20 grams of protein and 14 grams of fiber. The Complete Crunchy Cookies are non-GMO and surprisingly delicious vegan delights that are like no other crunchy cookie on the market. Sweet tooth lovers everywhere will not be able to keep their hands out of the cookie jar with Lenny & Larry’s newest innovation.

“At Lenny & Larry’s, we believe in making healthy eating fun and delicious. We were the first to offer an irresistibly delicious alternative to boring protein bars and now we’re bringing our nutrition credentials to bite-sized cookies in a crunchy format consumers crave.” says Lenny & Larry’s CEO Apu Mody, “We’ve always believed everyone should still be able to enjoy their favorite childhood treats. We’ll continue to bring healthier innovation to indulgent treats people love.”

Like the original Complete Cookies, The Complete Crunchy Cookies are fresh-baked vegan treats that contain no artificial sweeteners or sugar alcohols, and are made without GMO ingredients, soy, or dairy to appeal to a wide array of dietary needs. The Complete Crunchy Cookies will be available on Lenny & Larry’s website, Vitamin Shoppe and 7-Eleven initially, with more national distribution by early 2019. They will sell for an SRP of $1.49 for the 1.25oz pouch and $4.99 for the 4.25oz. re-sealable bag. For more information, visit www.lennylarry.com.

About Lenny & Larry's
Amidst a sea of tasteless and boring protein bars, Lenny & Larry’s was founded in 1993 by two bodybuilders who revolutionized the snacking industry by developing the original protein-enhanced cookie. The first to re-imagine a dessert as beloved as the cookie, Lenny & Larry’s has developed quite the cult following—since pioneering the protein cookie category, the brand has continued to lead the pack in sales for 20+ years. Lenny & Larry’s produces a wide array of nutritious snackable sweets, offering consumers a convenient source of plant-based proteins that shows hunger who’s boss and tastes downright delicious. Through creating a range of yummy and exciting flavors, Lenny & Larry’s takes a real approach to snacking with their fresh-baked Complete Cookie which is made with non-GMO ingredients and free of soy, dairy, and sugar alcohols to accommodate a variety of dietary needs. For more information, visit www.lennylarry.com

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This release was published on openPR.