Global Frozen Food Market to Witness Unprecedented Growth In Coming Years

The global frozen food market is growing due to increased disposable income along with changing lifestyle and eating habits of people worldwide. Frozen food is preserved using a freezing process and stored in a freezer before cooking. Food is frozen to keep food products edible for longer time duration while preserving taste, texture, and nutritional content. Freezing of food converts residual moisture to ice, which slows down decomposition of food, prevents the growth of bacteria, and reduces chemical reactions. The different processes used for freezing of food include mechanical processes and cryogenic processes. Frozen food includes various varieties such as ready-to-eat meals, sea food, meat, poultry, and fruits & vegetables among others. The consumers of frozen food include hotels and restaurants, caterers, food service outlets, and personal users.

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Frozen food market is primarily driven by changing lifestyles, and increasing disposable income of consumers. The busy lives and hectic schedules of consumers have encouraged the consumption of frozen food. The changing food habits and increasing preference of consumers towards ready to cook meals boosts the market growth. The growth of e-commerce with increasing shift of retailers to online platforms drives the growth of this market. The busy and fast paced schedules of consumers, sedentary lifestyle, increasing disposable income, and increasing launch of innovative products by market players support the growth of this market. Easy availability of seasonal and regional frozen food products also enables consumers to choose from a wide variety of options.

However, increasing health concerns, and government regulations are some of the factors hampering the global market.

On the basis of geography, Europe is expected to dominate the global market over forecast period. High purchasing power combined with changing food habits in the region has encouraged the consumption of frozen food products. The sedentary lifestyle coupled with hectic work schedules is encouraging consumers to adopt frozen food to meet their nutritional requirements. Availability of numerous options of frozen food products such as vegetables, meat, fruits, and soup among others also supports market growth in the region. Leading global players are launching new innovative products to cater to the rising demand of frozen food and tap the growth opportunities offered by this region.

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