Press release
Frozen Pizza Market Research, Size, Share, Trend, Top Key Players Review and Forecast 2018 to 2023
Market Overview:Frozen pizza market has grown considerably in the past few years following the rise in demand for convenient food options. Focused Market reports connected to the food, beverage and nutrition sector among others lately have been made available by Market Research Future which publishes a report on this sector. The industry is anticipated to develop with a CAGR of 2.5 percent in the forecast period.
As pizzas are favorite options in the fast food category, their availability in the frozen food market has been met with increased demand. Better availability of storage products and diversification of the distribution channels are two important factors that are fuelling the growth of the industry to a great extent.
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Competitive Analysis:
Competitors who are a part of the industry have devised their corporate strategy blueprint in a way that that can bring the best outcomes for development in the current scenario, while also simultaneously delivering customer value unfailingly. The ability to sustain their competitive edge is one of the main causes fuelling their efforts in this period. The scope for development in the industry appears to be promising through the forecast period. The rising interest for diversification in the industry, has indirectly allowed the players to utilize many prospects available in the industry. This scenario has created opportunities for portfolio improvements along with diversification in the sector, which has improved the scenario for market competitors tremendously in this industry. The organizations in this industry are also trying to enhance and maintain financial liquidity that can be crucial to invest in growth opportunities as and when they become available.
The global frozen pizza industry comprises of competitors such as Atkins Nutritionals, Inc. (U.S.), Nestle S.A. (Switzerland), McCain Foods Ltd. (Canada), Dr. Oetker GmbH (Germany), Connies Pizza (U.S.), California Pizza Kitchen, Inc. (U.S.) and Daiya Foods Inc. (Canada).
Industry Segments:
The frozen pizza industry is segmented on the basis of the crust type, pizza toppings, pizza size and distribution channels.
The crust type segment comprises of stuffed crust pizza, pan pizza, thin crust pizza and others. In this segment, the stuffed crust pizza is leading the market, due to the base of these pizzas improving the eating experience and also the popularity of these pizza. Pizzas which have thin crust are also estimated to develop considerably over the forecast period. Nonetheless, pan pizza segment is witnessing a high demand from the consumers owing to variation in eating habits and is projected to develop significantly during the forecast period.
On the basis of pizza toppings, the frozen pizza industry is segmented in meat, fruits & vegetable, cheese and others. Between all the toppings, the fruits and vegetables topping on pizzas are leading the industry. Nonetheless, the demand for meat and cheese toppings in frozen pizzas is projected to witness a high demand due to altering eating habits and also the tendency to try different toppings on pizzas. The pizza size segment of the frozen pizza industry is segmented in regular, medium and large. Among all the sizes offered in the industry, the regular size pizzas are leading the market, owing to size and low cost. Consumer’s preference to buy regular size pizza as it can serve up to 2 people conveniently. On the basis of the distribution channel, the industry is segmented into non-store and store-based based distribution channel. Nonetheless, the store-based distribution channel is leading the market based on one-stop shopping experience.
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Detailed Regional Analysis:
The frozen pizza industry globally is categorized into Europe, North America, Asia Pacific, and rest of the world (RoW). The North American market is leading in the frozen pizza industry followed by Europe. The U.S. has a high consumption of frozen pizza which can be primarily attributed to busy lifestyles and alteration of the eating habits of the working population, as they prefer time saving and convenient food options. Furthermore, consumer inclination for ready-to-eat food options in countries like India and China is expected to lead to a healthy growth in the Asia Pacific region. Additionally, high demand for organic pizza ingredients and preservative free frozen pizzas with a higher shelf life are expected to boost the market for frozen pizza at a global level.
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At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.
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