Global Social Media Analytics Market 2018 Analysis By Key Players – Salesforce, Adobe Systems, SAS Institute, Clarabridge, Netbase Solutions, Brandwatch, Talkwalker

Summary

WiseGuyReports.com adds “Social Media Analytics Market 2018 Global Analysis, Growth, Trends and Opportunities Research Report Forecasting to 2023” reports to its database.

This report provides in depth study of “Social Media Analytics Market” using SWOT analysis i.e. Strength, Weakness, Opportunities and Threat to the organization. The Social Media Analytics Market report also provides an in-depth survey of key players in the market which is based on the various objectives of an organization such as profiling, the product outline, the quantity of production, required raw material, and the financial health of the organization.

This report focuses on the global Social Media Analytics status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Social Media Analytics development in United States, Europe and China.

The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. Social media analytics is the process of gathering data from social media sites, blogs and other stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer. 
Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics. 
Social media analytics is considered the basic foundation for enabling an enterprises to: 
• Execute focused engagements like one-to-one and one-to-many 
• Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, etc. 
• Maximize the customer experience 
Social media is a good medium to understand real-time consumer choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the customer base on a more emotional level to help better target customer service and marketing. 

The key players covered in this study 
IBM 
Oracle 
Salesforce 
Adobe Systems 
SAS Institute 
Clarabridge 
Netbase Solutions 
Brandwatch 
Talkwalker 
GoodData 
Crimson Hexagon 
Simply Measured 
Sysomos 
Digimind 
Unmetric 
Cision US

Market segment by Type, the product can be split into 
Customer Segmentation and Targeting 
Multichannel Campaign Management 
Competitor Benchmarking 
Customer Behavioral Analysis 
Marketing Measurement 
Other

Market segment by Application, split into 
Banking, Financial Services and Insurance (BFSI) 
Telecommunications and IT 
Retail 
Healthcare 
Government 
Media and Entertainment 
Transportation and Logistics 
Others

Market segment by Regions/Countries, this report covers 
United States 
Europe 
China 
Japan 
Southeast Asia 
India 
Central & South America

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Major Key Points in Table of Content

1 Report Overview 
1.1 Study Scope 
1.2 Key Market Segments 
1.3 Players Covered 
1.4 Market Analysis by Type 
1.4.1 Global Social Media Analytics Market Size Growth Rate by Type (2013-2025) 
1.4.2 Customer Segmentation and Targeting 
1.4.3 Multichannel Campaign Management 
1.4.4 Competitor Benchmarking 
1.4.5 Customer Behavioral Analysis 
1.4.6 Marketing Measurement 
1.4.7 Other 
1.5 Market by Application 
1.5.1 Global Social Media Analytics Market Share by Application (2013-2025) 
1.5.2 Banking, Financial Services and Insurance (BFSI) 
1.5.3 Telecommunications and IT 
1.5.4 Retail 
1.5.5 Healthcare 
1.5.6 Government 
1.5.7 Media and Entertainment 
1.5.8 Transportation and Logistics 
1.5.9 Others 
1.6 Study Objectives 
1.7 Years Considered

2 Global Growth Trends 
2.1 Social Media Analytics Market Size 
2.2 Social Media Analytics Growth Trends by Regions 
2.2.1 Social Media Analytics Market Size by Regions (2013-2025) 
2.2.2 Social Media Analytics Market Share by Regions (2013-2018) 
2.3 Industry Trends 
2.3.1 Market Top Trends 
2.3.2 Market Drivers 
2.3.3 Market Opportunities

….

12 International Players Profiles 
12.1 IBM 
12.1.1 IBM Company Details 
12.1.2 Company Description and Business Overview 
12.1.3 Social Media Analytics Introduction 
12.1.4 IBM Revenue in Social Media Analytics Business (2013-2018) 
12.1.5 IBM Recent Development 
12.2 Oracle 
12.2.1 Oracle Company Details 
12.2.2 Company Description and Business Overview 
12.2.3 Social Media Analytics Introduction 
12.2.4 Oracle Revenue in Social Media Analytics Business (2013-2018) 
12.2.5 Oracle Recent Development 
12.3 Salesforce 
12.3.1 Salesforce Company Details 
12.3.2 Company Description and Business Overview 
12.3.3 Social Media Analytics Introduction 
12.3.4 Salesforce Revenue in Social Media Analytics Business (2013-2018) 
12.3.5 Salesforce Recent Development 
12.4 Adobe Systems 
12.4.1 Adobe Systems Company Details 
12.4.2 Company Description and Business Overview 
12.4.3 Social Media Analytics Introduction 
12.4.4 Adobe Systems Revenue in Social Media Analytics Business (2013-2018) 
12.4.5 Adobe Systems Recent Development 
12.5 SAS Institute 
12.5.1 SAS Institute Company Details 
12.5.2 Company Description and Business Overview 
12.5.3 Social Media Analytics Introduction 
12.5.4 SAS Institute Revenue in Social Media Analytics Business (2013-2018) 
12.5.5 SAS Institute Recent Development 
12.6 Clarabridge 
12.6.1 Clarabridge Company Details 
12.6.2 Company Description and Business Overview 
12.6.3 Social Media Analytics Introduction 
12.6.4 Clarabridge Revenue in Social Media Analytics Business (2013-2018) 
12.6.5 Clarabridge Recent Development 
12.7 Netbase Solutions 
12.7.1 Netbase Solutions Company Details 
12.7.2 Company Description and Business Overview 
12.7.3 Social Media Analytics Introduction 
12.7.4 Netbase Solutions Revenue in Social Media Analytics Business (2013-2018) 
12.7.5 Netbase Solutions Recent Development 
12.8 Brandwatch 
12.8.1 Brandwatch Company Details 
12.8.2 Company Description and Business Overview 
12.8.3 Social Media Analytics Introduction 
12.8.4 Brandwatch Revenue in Social Media Analytics Business (2013-2018) 
12.8.5 Brandwatch Recent Development 
12.9 Talkwalker 
12.9.1 Talkwalker Company Details 
12.9.2 Company Description and Business Overview 
12.9.3 Social Media Analytics Introduction 
12.9.4 Talkwalker Revenue in Social Media Analytics Business (2013-2018) 
12.9.5 Talkwalker Recent Development 
12.10 GoodData 
12.10.1 GoodData Company Details 
12.10.2 Company Description and Business Overview 
12.10.3 Social Media Analytics Introduction 
12.10.4 GoodData Revenue in Social Media Analytics Business (2013-2018) 
12.10.5 GoodData Recent Development 
12.11 Crimson Hexagon 
12.12 Simply Measured 
12.13 Sysomos 
12.14 Digimind 
12.15 Unmetric 
12.16 Cision US

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