Rigid Trays Packaging Market - Increasing Penetration of Modern Retail Outlets Accelerates Growth of Market

Rigid packaging market plays an important role in the overall packaging market, it accounts for over 2/3rd of the world packaging market and to tap the potential of this market, packaging manufacturers are providing innovative packaging solutions. Rigid trays are used in packaging for fresh food as well as processed food. Manufacturers are focusing on increasing shelf life of the product and rigid trays are extensively used in such packaging solutions for example MAP and vacuum skin packaging.

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Use of rigid trays for packaging of food products is the key factor driving the demand in rigid trays market. Other important factor fueling the growth of rigid tray packaging market is the increasing penetration of modern retail outlets, especially in APEJ region.

In addition, fast changing lifestyles in developing economies translates to increase in the number of people adopting on-the-go food consumption habits, which is increasing demand for ready-to-eat meals, thereby reinforcing the global rigid trays market. Also, there has been an increase in the number of online food delivery services in emerging economies has which has led to growing demand for rigid trays.

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With the increase in trend of ready to eat meals the demand of rigid trays is boosting in Western Europe region. The added advantage like reusability of rigid trays is driving the rigid trays market. Another important property shown by rigid trays is ease in product handling thus enabling consumers to carry the product from one place to another.

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