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Rise In Demand for Navigation and Music System, Bolsters the Growth of In-Car Entertainment and Information System Market:
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In-car entertainment and information has been a department in the automotive industry which has seen a tremendous change over the years. These days’ car owners apart from looking for performance of the vehicles also demand for a better built in entertainment devices which consists of good audio-video devices accompanied with high speaker quality. Gone are the days of simple rides, now most of the vehicles have a quality entertainment system in the car. The rise in demand for entertainment and information system is also seen from the old car owners, as in order to keep with the latest trend, they install these devices in the vehicle, which allows them to enjoy their ride.
These days, in-car information system is a must have, as it helps the driver of a car to wander around without getting lost. With the advent GPS navigation, the demand for it in vehicles has seen an exponential rise in demand. These days’ cabs are bound to have built in navigation system in them as it is hard for one to know each and every road of a city. Online cab aggregator apps even pick riders by checking navigation apps. Apart from navigation, availability of internet in the vehicle is important. Vehicles which are connected to the internet are not only convenient but are also smart. Use of rear camera in vehicles has proved to be boon for drivers who have tough time in parking a vehicle.
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Major technologies that the automobiles users asks for ae internet, audio and video systems, WiFi, navigation solutions, and advanced driver assistance systems. Each day a new innovation is taking over the old trend of in-car entertainment and information technology. This is making the companies involved in the market to align business strategies to carry on with technological shifts.
The global in-car entertainment and information system is classified on the basis of connectivity, application and region. On the basis of connectivity the market is segregated into Bluetooth, 3G, 4G, and 2G. On the basis of application, the market is segregated into entertainment, navigation, and telematics. Some of the leading players in the market are TomTom International B.V., BMW, JVC Kenewood Corporation, Harman Corporation, Audi, Apple, and Microsoft.
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