Applied Ceramic Labeling Market-The Applied Ceramic Labelling On The Glass Bottles Are Marketing And Differentiation Of The Products

Global Applied Ceramic Labeling Market Overview

Applied ceramic labelling is the application of ceramic inks to the glass container in which permanent fusion of the ink to the glass container is carried out in controlled high temperatures. The printed glass bottle is passed through the conveyor oven in which the glass where the ink is permanently fused to the glass bottle. This type of packaging provide good chemical resistance and also resist stretching and chipping. This type of packaging will create 360 degree graphics on the neck area of the bottles. This process is also known as silk screening .It is an alternative to paper labels and pressure sensitive labels.

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Global Applied Ceramic Labeling Market Dynamics

The key drivers for the growth of the applied ceramic labelling on the glass bottles are marketing and differentiation of the products by the different brand owners, the flexibility of the design printed which can be modified, increase in the brand image, and low set up cost as compared to the traditional printing labels.

The restraints are the high competition among different methods of labelling available in the market .The other restraints include toxicity of some of the inks used for labeling, the size and cost of the conveyor oven use, high cost of heat (firing) with the increase in the cost of energy In some countries. There are several legal and environmental restrictions in the use of applied ceramic labelling.

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