Location Analytics Market Projected to Surpass $19.61 Billion by 2023: Worldwide Top Key Players - Cisco, Microsoft, SAS, Oracle, SAP SE, TIBCO Software, Pitney Bowes

Marketprognosis.com Publish a New Market Research Report On “Global Location Analytics Market - Growth, Trends, and Forecasts (2018 - 2023)” which contains global key player’s survey information and forecast to 2023.

Overview of the Global Location Analytics Market:

The Global Location Analytics Market was valued at USD 8.35 Billion in 2017 and is projected to reach a value of USD 19.61 Billion by 2023, at a CAGR of 15.29% over the forecast period, 2018-2023.

Location analytics offers a wide range of potential applications to the users, not limiting itself to a single department or an organization. Several businesses are using geographical information for analyzing, visualizing, and understanding the location-based information in making decisions related to the organization. Location analytics further uses the past data of customer profiles and their preferences to understand various trends and patterns, globally. Growth in the retail industry, growing use of GPS devices, and technological advancements in the field of GIS technology are driving the location analytics market.

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With more retail stores coming up, there is a huge chunk of raw data that comes along with the user as soon as he enters the store until he leaves after the final transaction. These data points are now being analyzed with different analytical solutions to better understand consumer behavior and purchasing patterns, which can be eventually utilized to provide a better customer experience the next time. Location analytics helps in contextualizing of location data so that meaningful insights could be drawn and strategies can be made, which can be used to gain a competitive edge over other market players. Leading organizations are using tools, such as pricing and assortment optimization, location analytics, and customer-driven marketing to achieve dramatic benefits.

Location analytics technology and Building Information Modelling (BIM) are used to intelligently model retail infrastructure. The integration of BIM with location analytics eliminates data redundancy, reduces costs incurred in design, planning, and other miscommunications. The increased need for packaging and logistics with location analytics for improved performance have driven the market growth. Many retail organizations are using location analytics to analyze revenue generated in different territories and to calculate region-wide profitability. Retail companies can analyze market campaign effectiveness in different locations and monitor competitors' activities. Other activities, such as merchandising, store operation, distribution, and market planning are also managed by location analytics.

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Major Key Players:

1 Cisco Systems, Inc.

2 Microsoft Corporation

3 SAS Institute Inc.

4 Oracle Corporation

5 SAP SE

6 Environmental Systems Research Institute, Inc. (ESRI)

7 TIBCO Software Inc.

8 Pitney Bowes Inc.

9 Galigeo SAS and More……………..

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What Information does this report contain?

1 A detailed analysis of regulatory trends, drivers, industry pitfalls, challenges and growth opportunities for participants

2 Which are the leading market products, applications & regions and how will they perform by 2023?

3 What are the technologies & innovation trends, how will they evolve by 2023?

4 Which companies lead the industry, how are they positioned in the market in terms of sustainability, competency, production capacity and strategic outlook?

In the end, this report covers data and information on capacity and production overview, production, market share analysis, sales overview, supply, sales, and shortage, import, export and consumption as well as cost, price, revenue and gross margin of Location Analytics Market.

Table of Contents:

1 Introduction

2 Research Approach and Methodology

3 Executive Summary

4 Market Dynamics

5 Technology Overview

6 Global Location Analytics Market Segmentation

7 Competitive Intelligence - Company Profiles

8 Investment Analysis

9 Future of the Location Analytics Market

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