Press release
Global Internet Advertising Market Growth Analysis By Top Key Players Like Facebook, Alphabet, Baidu, Yahoo! Inc, Microsoft, Alibaba and Others 2018 - 2025
Online advertising, also called online or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
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Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
Currently, there are many vendors in the world Internet Advertising industry, especially in North America, Europe and Asia regions.
The main market players are Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft and so on.
North America region is the largest market of Internet Advertising, with a revenue market share nearly 39.18% in 2015.
In 2017, the global Internet Advertising market size was 195300 million US$ and it is expected to reach 424200 million US$ by the end of 2025, with a CAGR of 10.2% during 2018-2025.
This report focuses on the global top players, covered
Alphabet
Baidu
Yahoo! Inc
Microsoft
Alibaba
Tencent
Aol(Verizon Communications)
eBay
Amazon
IAC
Soho
Pandora
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Market segment by Type, the product can be split into
Search Ads
Mobile Ads
Banner Ads
Classified Ads
Digital Video Ads
Others
Market segment by Application, split into
Retail
Automotive
Entertainment
Financial Services
Telecom
Consumer Goods
Others
The study objectives of this report are:
To study and forecast the market size of Internet Advertising in global market.
To analyze the global key players, SWOT analysis, value and global market share for top players.
To define, describe and forecast the market by type, end use and region.
To analyze and compare the market status and forecast between China and major regions, namely, United States, Europe, China, Japan, Southeast Asia, India and Rest of World.
To analyze the global key regions market potential and advantage, opportunity and challenge, restraints and risks.
To identify significant trends and factors driving or inhibiting the market growth.
To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
To strategically profile the key players and comprehensively analyze their growth strategies.
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In this study, the years considered to estimate the market size of Internet Advertising are as follows:
History Year: 2013-2017
Base Year: 2017
Estimated Year: 2018
Forecast Year 2018 to 2025
For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Key Stakeholders
Internet Advertising Manufacturers
Internet Advertising Distributors/Traders/Wholesalers
Internet Advertising Subcomponent Manufacturers
Industry Association
Downstream Vendors
Table of Contents
Global Internet Advertising Market Size, Status and Forecast 2025
1 Industry Overview of Internet Advertising
1.1 Internet Advertising Market Overview
1.1.1 Internet Advertising Product Scope
1.1.2 Market Status and Outlook
1.2 Global Internet Advertising Market Size and Analysis by Regions (2013-2018)
1.2.1 United States
1.2.2 Europe
1.2.3 China
1.2.4 Japan
1.2.5 Southeast Asia
1.2.6 India
1.3 Internet Advertising Market by Type
1.3.1 Search Ads
1.3.2 Mobile Ads
1.3.3 Banner Ads
1.3.4 Classified Ads
1.3.5 Digital Video Ads
1.3.6 Others
1.4 Internet Advertising Market by End Users/Application
1.4.1 Retail
1.4.2 Automotive
1.4.3 Entertainment
1.4.4 Financial Services
1.4.5 Telecom
1.4.6 Consumer Goods
1.4.7 Others
2 Global Internet Advertising Competition Analysis by Players
2.1 Internet Advertising Market Size (Value) by Players (2013-2018)
2.2 Competitive Status and Trend
2.2.1 Market Concentration Rate
2.2.2 Product/Service Differences
2.2.3 New Entrants
2.2.4 The Technology Trends in Future
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3 Company (Top Players) Profiles
3.1 Alphabet
3.1.1 Company Profile
3.1.2 Main Business/Business Overview
3.1.3 Products, Services and Solutions
3.1.4 Internet Advertising Revenue (Million USD) (2013-2018)
3.2 Facebook
3.2.1 Company Profile
3.2.2 Main Business/Business Overview
3.2.3 Products, Services and Solutions
3.2.4 Internet Advertising Revenue (Million USD) (2013-2018)
3.3 Baidu
3.3.1 Company Profile
3.3.2 Main Business/Business Overview
3.3.3 Products, Services and Solutions
3.3.4 Internet Advertising Revenue (Million USD) (2013-2018)
3.4 Yahoo! Inc
3.4.1 Company Profile
3.4.2 Main Business/Business Overview
3.4.3 Products, Services and Solutions
3.4.4 Internet Advertising Revenue (Million USD) (2013-2018)
3.5 Microsoft
3.5.1 Company Profile
3.5.2 Main Business/Business Overview
3.5.3 Products, Services and Solutions
3.5.4 Internet Advertising Revenue (Million USD) (2013-2018)
3.6 Alibaba
3.6.1 Company Profile
3.6.2 Main Business/Business Overview
3.6.3 Products, Services and Solutions
3.6.4 Internet Advertising Revenue (Million USD) (2013-2018)
3.7 Tencent
3.7.1 Company Profile
3.7.2 Main Business/Business Overview
3.7.3 Products, Services and Solutions
3.7.4 Internet Advertising Revenue (Million USD) (2013-2018)
3.8 Twitter
3.8.1 Company Profile
3.8.2 Main Business/Business Overview
3.8.3 Products, Services and Solutions
3.8.4 Internet Advertising Revenue (Million USD) (2013-2018)
3.9 Aol(Verizon Communications)
3.9.1 Company Profile
3.9.2 Main Business/Business Overview
3.9.3 Products, Services and Solutions
3.9.4 Internet Advertising Revenue (Million USD) (2013-2018)
3.10 eBay
3.10.1 Company Profile
3.10.2 Main Business/Business Overview
3.10.3 Products, Services and Solutions
3.10.4 Internet Advertising Revenue (Million USD) (2013-2018)
3.11 Linkedin
3.12 Amazon
3.13 IAC
3.14 Soho
3.15 Pandora
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