Anti-Counterfeit Packaging Industry Players Gear Up For Further Growth through Collaboration

North America and Europe constitute the two largest regions for security documents and event ticketing anti-counterfeit packaging market and collectively accounted for about 84% of the revenue in 2014. Higher adoption rates, active measures from governments and trade associations along with the growing awareness for tracing technologies largely contribute to growth of market in these regions. Heavy malpractices of document forgery, especially of bank notes and official records in developing countries result in a significant demand for authentication technologies.

Anti-Counterfeit Packaging Market is the process of securing and authenticating products in order to minimize counterfeiting or infringement malpractices. Anti-counterfeit measures are taken by companies, to minimize the losses incurred due to counterfeiting and to maintain their brand equity. The global anti-counterfeit packaging (Security document and event ticketing) market generated revenue of $22.8 billion in 2014 and is forecast to reach of $38.3 billion by 2020, at a CAGR of 9.5%, over the forecast period.

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Counterfeiting of confidential documents and government records has risen invariably during past years. The increasing financial burden on governments arising from mass counterfeiting is fueling the demand for anti-counterfeit technologies. The multilayer security methodologies, such as security inks and holograms, exhibits a substantial market share in the authentication technologies market. The growing adoption of tracing technologies such as, RFID and Barcode in product tracking and inventory management, would gain significance over the forecast period. The market for emerging tracing technologies, namely Bubble Tag, could face limitations in adoption due to the lower return on investment and operational complexities. Lack of awareness for authentication solutions among local manufacturers and the high cost of technologies would limit the market growth. However, active initiatives from the anti-counterfeit trade associations and government authorities across the globe would eventually result in an increased level of awareness for anti-counterfeit technologies. Furthermore, a considerable increase in investments, by manufacturers would expedite the market growth during the forecast period.

Key finding of Anti-Counterfeit Packaging Market in Security Documents and Event Ticketing:

Ink and holograms collectively hold about 93% of the market share in 2014 and is expected to grow at moderate pace

North America will continue to lead the global market, closely followed by Europe, all through to the forecast period

Asia-pacific is projected to be the fastest growing region with an estimated CAGR of 10.5% from 2015 to 2020

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Giesecke & Devrient (G&D), Sicapa and Reconnaissance International are the leading market players globally. Other key manufacturing companies profiled in the report are, Graphic Security Systems, Corp., Alpvision, Giesecke & Devrient (G&D), Prooftag (Novatec SA), IAI industrial systems, U-NICA Group and, Sicapa.

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