08-17-2018 04:05 PM CET - Advertising, Media Consulting, Marketing Research

Contextual Advertising Market Is Driving Growth Among Companies Like Google, Facebook, Twitter, Amazon, Microsoft, Yahoo, Flytxt, Act-On Software, Inc.

Press release from: Data Bridge Market Research
Contextual Advertising
Contextual Advertising

The report includes market shares of contextual advertising market for global, Europe, North America, Asia Pacific and South America. The global market is fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in contextual advertising market in order to sustain in long run.

The contextual advertising market report contains data for historic years 2016, the base year of calculation is 2017 and the forecast period is 2018 to 2025. The Global Market is expected to reach USD 420.50 billion by 2025 from USD 106.42 billion in 2017 and is projected to grow at a CAGR of 18.7% in the forecast period of 2018 to 2025.

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Market Definition: Global Contextual Advertising Market

Contextual advertising is targeted advertisement which appears on the website based on user’s last browsing history and cookies. These types of advertising are mostly logos, pictures, texts and others. This advertisement mostly appears on webpage, email, instant messaging and are also known as ad banners. According to Statista, in 2017, the telecommunication market was valued around USD 1.4 trillion and estimated to grow around USD 1.46 trillion by 2020. According to Outlook Report, The U.S. media and entertainment industry is USD 735 billion which includes television program, commercials, streaming content, broadcast, radio and other. The industry is expected to reach around USD 830 billion by 2022. Thus above factor proves that the telecommunication and media industry is growing and will derive the market of contextual advertising.

Key Players: Global Contextual Advertising Market

The renowned players in contextual advertising market are

· Google,

· Facebook,

· Microsoft,

· Yahoo,

· Twitter,

· Amazon,

· Act-On Software,

Others: Simplycast, Flytxt, Infolinks, Adobe Systems, Amobee, Media.Net, Millennial Media, Flurry, SAP among other.

Key Insights in the report:

· Historical and current market size and projection up to 2025

· Market trends impacting the growth of the global flexible substrates market

· Analyze and forecast catalyst carriers market on the basis of type and application

· Trends of key regional and country-level markets for type and application

· Company profiling of key players which includes business operations, product and services, geographic presence, recent developments and key financial analysis

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Market Drivers and Restraints:

· Growing use of social media by peoples

· Raising demand for personalized marketing strategies

· Growing trend of mobile advertisement

· Increasing privacy concerns due to behavioral tracking

· Low conversion ratio due to user annoyance

Market Segmentation: Global Contextual Advertising Market

· The market is based on approach, type, development and industry segments.

· Based on approach, the market is segmented into mass contextual advertising, focused contextual advertising, contextual behavioral advertising, contextual billboard advertising.

· Based on type, the market is segmented into activity-based advertising, location-based advertising, others.

· Based on deployment, the market is segmented into mobile devices, desktops, digital billboards.

· Based on industry, the market is segmented into consumer goods, retail, and restaurants, telecom and it, banking, financial services, and insurance (BFSI), media and entertainment, travel, transportation, and automobiles, healthcare, academia and government.

· Based on geography, the market report covers data points for 28 countries across multiple geographies such as North America, South America, Europe, Asia-Pacific and Middle East & Africa. Some of the major countries covered in this report are U.S., Canada, Germany, France, U.K., Netherlands, Switzerland, Turkey, Russia, China, India, South Korea, Japan, Australia, Singapore, Saudi Arabia, South Africa, and Brazil among others.

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