Social Media Analytics Market Top Services by Salesforce, Adobe Systems, SAS Institute, Clarabridge, Netbase Solutions, Brandwatch, Talkwalker, GoodData, Crimson Hexagon, Simply Measured, Sysomos, Digimind and Others

Social Media Analytics market research report also explores future trends for supply, demand and market growth rate, market size, prices, trading, competition and value chain as well as Key Players of the Social Media Analytics industry’s information with forecast from 2018 to 2025.

Social media is a good medium to understand real-time consumer choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the customer base on a more emotional level to help better target customer service and marketing.

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The key players covered in this study IBM, Oracle, Salesforce, Adobe Systems, SAS Institute, Clarabridge, Netbase Solutions, Brandwatch, Talkwalker, GoodData, Crimson Hexagon, Simply Measured, Sysomos, Digimind, Unmetric and Cision US.

Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.

Social media analytics is considered the basic foundation for enabling an enterprises to:
• Execute focused engagements like one-to-one and one-to-many
• Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, etc.
• Maximize the customer experience

Market segment by Type, the product can be split into
• Customer Segmentation and Targeting
• Multichannel Campaign Management
• Competitor Benchmarking
• Customer Behavioral Analysis
• Marketing Measurement
• Other

Market segment by Application, split into
• Banking, Financial Services and Insurance (BFSI)
• Telecommunications and IT
• Retail
• Healthcare
• Government
• Media and Entertainment
• Transportation and Logistics
• Others

Market size split by Region
· North America
· Asia-Pacific
· Europe
· Central & South America
· Middle East & Africa

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The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. Social media analytics is the process of gathering data from social media sites, blogs and other stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer.

In terms of market share, North America is expected to continue its dominance during the forecast period. The early adoption of new and emerging technologies and the emergence of many social media analytics vendors in the region is expected to consolidate a majority of the revenues in the market. The Asia Pacific (APAC) region is expected to grow at the highest CAGR during the forecast period. The growing technology expenditures in countries, such as Australia, China, and India, and the demand for cost-effective analytical software and services among the Small and Medium-Sized Enterprises (SMEs) are expected to drive the market growth during the forecast period.

Scope of Report:
• To analyze global Social Media Analytics status, future forecast, growth opportunity, key market and key players.
• To present the Social Media Analytics development in United States, Europe and China.
• To strategically profile the key players and comprehensively analyze their development plan and strategies.
• To define, describe and forecast the market by product type, market and key regions.

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