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OMA Emirates welcomes Hadi Express Exchange to the BB Club

08-16-2018 04:21 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: OMA Emirates

Loyalty program launching ceremony

Loyalty program launching ceremony

OMA Emirates, a provider of cutting edge technology solutions for the payment industry recently added Hadi Express Exchange to the OMA Emirates’ ‘Benefit Beyond’, Loyalty Club Program. Being a part of the ‘Benefit Beyond’ Club is a perfect move as it is not just a loyalty program but an integrated platform of multi beneficial services.

As one of the leading exchange houses, Hadi Express Exchange was looking at raising customer satisfaction levels with latest technology especially for their international remittance program. With the Middle East experiencing various organizations building their own loyalty solution, being a part of the BB Club will provide its customers a different approach to participate in various programs.

Built to accommodate multi-brand participation, the ‘BB Club’ Loyalty Program enables customers to accumulate and redeem points within the network of participating brands. Additionally, it also allows customers to redeem points over multiple channels which include POS, Kiosk, Mobile, etc. Another key feature is that it allows customers to avail points across multiple outlets including Airlines, Supermarkets, Entertainment houses, etc. The solution is built on the OMA Emirates network of terminals where accrual and redemption of points can be done on any of these terminals.

“Remittances in the Middle East has witnessed a sudden increase with UAE being one of the leading countries with a remittance network. By welcoming Hadi Express Exchange to the ‘Benefit Beyond’ Club will not only improve services to the existing customers but will also attract new customers to avail of Hadi’s services.” said Niranj Sangal, Group CEO, OMA Emirates Group.

“With a tight competition of exchange houses in UAE, we were looking at having a unique solution to offer our customers and improve our current loyalty program. Working with OMA Emirates has been an excellent decision as they have offered the right solution serving our requirement and providing service support as well.” said Mr. Mohammed Sharif Al Hadi, MD & CEO, Hadi Express Exchange.

In its initial avatar, ‘Benefit Beyond’ was focused on providing brand loyalty solutions, however with a growing demand of add on solutions across the market, the company has now incorporated several other aspects which work on a common platform. These include the BB Loyalty Program, BB Club, Gift Card Program, Prepaid Card Program, BB Pay and the BB Mobile App.

With a strategic decision to now focus on the retail sector, OMA Emirates has been making stringent efforts to add innovative payment solutions to its portfolio. Continuing to provide expertise in the BFSI sector, steady progress has been made in transportation and oil and gas sectors as well.

About OMA Emirates Group

Middle East based OMA Emirates Group is a leading provider to the payment industry with cutting edge technology solutions for card personalization, payment issuance and payment acquiring systems through a global delivery platform. The company aims to help businesses achieve the highest efficiency levels by drawing on its extensive research and experience with a large profile of high-performance businesses. OMA Emirates Group together with its strategic world class technology partners designs and delivers a seamless customer experience. The company is ISO 9001 certified. It has a presence in Eastern Europe, Africa and APAC. Visit website to know more:

About Hadi Express Exchange

Mr. Mohammed Sharif Al Hadi, an ex-executive of UAE Central Bank with financial acumen and very rich banking experience, is the person behind the establishment and success of Hadi Express Exchange. Hadi Express Exchange was established in the year 1994.In the year 2006 the company had made a strategic decision and entered into a secondment agreement with South Indian Bank. It was a case of perfect blending between two strong successful financial establishments. The synergy generated due to the strategic partnership acted as the striking force for the growth of the company during the subsequent years. The Hadi Express Exchange is supported by Officers from South Indian Bank and presently the company is having eight branches spread across five emirates of the UAE viz Dubai, Sharjah, Ajman, Fujairah and Ras Al Khaimah. The company has got remittance arrangements with major banks in India, Sri Lanka and Bangladesh. Hadi Express Exchange is authorized agent for the money transfer services – Western Union, Xpress Money, Instant Cash and EZ Remit. The Company is a member of Foreign Exchange & Remittance Group (FERG), the one and only association of the exchange companies in UAE. Hadi Express Exchange has been given permission in addition, by the Central Bank of the UAE to distribute salary under WPS (Wages Protection System) introduced by the Ministry of Labor, Government of UAE. The company has plans to establish a network of branches in the rest of the emirates in a phased manner. Visit website to know more:


OMA Emirates, 9th floor, Sarah Centre,
Rolla, Sharjah, UAE.

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