Press release
Reality in Retail Market By Offering (Software and Services, Hardware), By Technology (Marker-less Augmented Reality, Marker-based Augmented Reality), By Device Type (Handheld Device, Head-Mounted Display (HMD), Smart AR Mirror), By Retail Type (Apparel F
Augmented Reality in Retail Market
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Alphabet, Inc. (Google) (U.S), Apple, Inc. (U.S), PTC Inc. (U.S), Microsoft Corporation (U.S), Blippar (London), Augment (U.S), Wikitude GmbH (Austria), ViewAR - Augmented Reality (Austria), Marxent-Patents Pending (U.S), Zugara, Inc. (U.S) are some of the key players in the Global Augmented Reality in Retail market.
Drivers:
• Rising smartphone penetration tends to growth of AR Apps
Restraints:
• Security and privacy concerns
Opportunities:
• Increasing investment in retail sector
Challenges:
• Lack of expertise
The global Augmented Reality in Retail Market has been segmented into Offering, Technology, Device Type, Retail Type and region. Based on Retail Type, the Furniture and Lighting segment is projected to lead the market from 2018 to 2023. Based on Device Type, Head-Mounted Display (HMD) segment of the Augmented Reality in Retail market is expected to grow at the highest CAGR from 2018 to 2023.
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Key Benefits for Stakeholders
• Original Equipment Manufacturers (OEMs),
• Original Design Manufacturers (ODMs) and OEM Technology Solution Providers,
• Raw Material and Manufacturing Equipment Suppliers.
By Offering
Software and Services
• Services
• Software Development Kits
Hardware
• Cameras
• Sensors
• Displays & Projectors
• Semiconductor Components
By Technology
Marker-less Augmented Reality
• Image Processing Based
• Model Based
Marker-based Augmented Reality
o Active Marker
o Passive Marker
By Device Type
• Handheld Device
• Head-Mounted Display (HMD)
• Smart AR Mirror
By Retail Type
• Apparel Fitting
• Furniture and Lighting
• Grocery Shopping Jewelry
• Beauty and Cosmetics
• Footwear
• Others
By Region
• North America
• Europe
• Asia-Pacific
• RoW
Key Market Players
• Alphabet, Inc. (Google)
• Apple, Inc.
• PTC Inc.
• Microsoft Corporation
• Blippar
• Augment
• Wikitude GmbH
• ViewAR - Augmented Reality
• Marxent-Patents Pending
• Zugara, Inc.
(A brief overview of 10 companies is also provided in the report.)
Read Report Overview with Full TOC @ https://genesismarketinsights.com/viewreport/305/31/Augmented-Reality-in-Retail-Market
About Us:
Genesis Market Insights (GMI), is a subsidiary of Genesis Management & Market Research Pvt.Ltd. (GMMR) having a strong experience both in primary and secondary market research serving small to large scale enterprises across globe. Established in 1993, GMMR has become a recommended brand for Market Research for various international and MNC Corporations with its strong data foundation. With its exhaustive research capabilities, strong analytics services and in house data validation tools, GMMR has delivered actionable, reliable and all-inclusive Market Research Reports. GMMR is growing strongly for last 2 decades with most of the clients providing repeat business for their trust on the data quality and recommendations for decision making.
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