Inflight Advertising Market 2018 Global Industry Key Leaders: Global Onboard Partners, Atin OOH, Zagoren Collective, IMM International, EAM Advertising LLC, MaXposure Media Group

Market Highlights:

In-flight advertising basically refers to advertising that is targeted toward potential consumers, on board an aircraft. In-flight advertising entails advertising through in-flight magazines, overhead storage bins, and setback tray tables, and sales pitches by flight attendants. With the advent of digital media in-flight advertising market has witnessed significant changes. Introduction of targeted advertising through live television and in-flight apps are expected to have a positive impact on the in-flight advertisement market. Increasing number of aircraft fleets and increasing passenger traffic, are some of the major driving factors for the in-flight advertising market.

As the in-flight advertising market is shifting towards aggressive targeted advertising through Wi-Fi connectivity, e-commerce platform and live TV services, the existing airline hardware is set to become obsolete to a certain extent. In the current scenario the airline are accepting these sudden changes in trend of advertising in order to monetize and develop ancillary revenue streams which is expected to boost airline revenues significantly. As a result, the market for inflight advertising is expected to grow at a CAGR of 11.17%.

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Key Players:

The leading market players in the global Inflight Advertising market primarily include Panasonic Avionics Corporation, Global Eagle, IMM International, EAM Advertising LLC, MaXposure Media Group (I) Pvt. Ltd., INK, Global Onboard Partners, Atin OOH, Zagoren Collective, and Blue Mushroom. In 2016, these companies had a highest share of the market.

Asia, an emerging region in the long-haul international market, relies heavily on the small and medium widebody aircraft. As a result, a number of such airlines have been entering into service recently, such as Indigo, Tigerair Singapore, Tigerair Australia, and Air Asia, which provides lucrative opportunities to in-flight advertising firms in this region. Existence of in-flight advertising firms such as Atin OOH and Maxposure Media Group have also aided the growth of the market in this region. It is expected that by 2035, more than 16,000 aircraft would be delivered in the region, which is expected to positively impact the in-flight advertising market in the Asia-Pacific region.

Similarly, the Middle East & Africa region has been witnessing a phenomenal increase in its economy, of late. The major factors driving the economy of the region, is the increased air travel and the rising tourism. As the region is located at the crossroads of Asia-Africa and Europe, their local airlines, led by Emirates, Qatar Airways, and Etihad Airlines, are well positioned to compete for the air traffic, globally. Due to the rapid increase in the number of aircraft in the region, it is expected that there would be a significant and simultaneous impact on the market.

Likewise, although several Latin American countries are going through a rough economic period, with the shrinking Venezuelan, Argentinian, and Brazilian economies, the air traffic in the region has witnessed steady growth. As a result of the growing tourism in the region, it is expected that approximately 3,000 aircraft would be delivered to the region, by 2035. This is expected to simultaneously surge the development of aircraft, which would eventually drive the growth of the in-flight advertising market.

Intended Audience

Distributer & Supplier companies
End Users
Government as well as Independent Regulatory Authorities

Additional Information

Regulatory Landscape
Pricing Analysis
Macroeconomic Indicators

Company Information

Profiling of 10 key market players
In-depth analysis including SWOT analysis, and strategy information of related to report title
Competitive landscape including emerging trends adopted by major companies

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