08-10-2018 12:29 PM CET - Media & Telecommunications

Digital Signage Media Player Market Top Key Player Analysis - Advantech Co., Ltd., IBase Technology, AOpen, Inc., Brightsign LLC, IAdea, Broadsign, NEXCOM International, Inc., Onelan, Scala, HP & More

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Digital Signage Media Player
Digital Signage Media Player
The growing influence of the retail sector has significantly propelled the digital signage media player market trends, with advertisements and promotions becoming one of the principal source of attracting a wider customer pool. Digital billboards and interactive video players on walls of retail outlets are programmed to display effective content that encourage a customer to buy products or services, managed by the businesses using various media player devices and software. Digital signages are undergoing technological developments to keep up with the shifting consumer behavior, as competition with online retailers is swiftly intensifying. The rising disposable incomes resulting in a diverse spending pattern has reinstituted the status of brick-and-mortar retail stores, as consumers still look to take advantage of lucrative offers provided by them.

MarketStudyReport.com Adds New Digital Signage Media Player Market 2017 – 2024 research report providing information and data By Component, By Product, By Application, Industry Analysis, Regional Outlook, Growth Potential, Trends, Competitive Market Share & Forecast spreading across 200 Pages with table and figures in it.

Digital Signage Media Player Market Research Report for the period of 2017-2024 that shows the growth of the market is rising at a Steady CAGR to 2024.

Digital Signage Media Player Market is set to exceed USD 1.4 billion by 2024; according to a new research report. The shipments in 2016 surpassed 2.5 million units. Increasing installation of signage solutions in bars, restaurants, and similar establishments to enrich the customer experience will fuel the digital signage media player market demand over the future. To replace the traditional way of informing customers through menu cards, these devices are utilized to power screens to display attention-grabbing advertisements and providing significant opportunities to the industry. Furthermore, the penetration of such devices in the retail sector is on the rise following the increasing need for brand visibility, fueling the digital signage media player market demand.

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The utilization of media players in the retail sector is increasing owing to the demand for enhancing customer interaction and streamlining business operations. In retail, the digital signage has evolved as a significant marketing & advertising tool for reinforcing the branding and customer experience. The screens displaying content in integration with the media players contribute to the brand equity and customer vibe while promoting products & values in a smart way. The rising popularity of these devices can be attributed to the compact, small, and easy-to-install features suitable for the outdoor environment, video wall applications, and professional installations contributing towards the growth of the digital signage media player market.

Factors such as the introduction of displays with built-in media players by manufacturers including Samsung, LG, and NEC Display Solutions coupled with compatibility issues in old digital signage installations are hindering the digital signage media player market demand. The embedded displays have the potential to simplify the installation process as well as to enhance the safety and performance of digital signage.

Advanced level products in the digital signage media player market are expected to witness a high growth over the forecast timespan. The growth can be accredited to the increasing demand for such devices for enriching the visitor experience, keep them informed, and entertained by displaying the live content. The deployment of such devices is on the rise across retail chains, banks, shopping malls, airports, hospitals, and many more applications for displaying content related to advertisements, promotions, infotainment as well as queuing the system information. The information displayed on the screens can be updated automatically eliminating the possibility of manually updating the content each time.

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The U.S. digital signage media player market is projected to grow owing to the rise in the utilization of media players for signage applications in entertainment, retail, BFSI, and transportation sector. The high demand and increasing investments for digital signage systems followed by the presence of improved infrastructure further contribute to the digital signage media player market demand. Moreover, the increasing deployment of such devices across airports, shopping malls, retail stores, and restaurants will propel the China digital signage media player market growth.

Vendors operating in digital signage media player market comprise Advantech Co., Ltd., IBase Technology, AOpen, Inc., Brightsign LLC, IAdea, Broadsign, NEXCOM International, Inc., Onelan, Scala, HP, Visix, Inc., Broadsign, Clearone, and Barco. The industry is characterized by the intense competition among the established players followed by the increasing number of new entrants in the market. The players are increasingly focusing on R&D to integrate new & advanced functions in the devices.

Table of Content:

Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. Digital Signage Industry Insights
Chapter 4. Digital Signage Media Player Market, By Component
Chapter 5. Digital Signage Media Player Market, By Product
Chapter 6. Digital Signage Media Player Market, By Application
Chapter 7. Digital Signage Media Player Market, By Region
Chapter 8. Company Profiles

Outside Scope of this Report: With a large number of innovative software and manufacturing companies present in North America, the digital signage media player market has contributed heavily to the growth of the retail sector in the region, besides giving remarkable boost to the transportation, BFSI and entertainment industries. According to the U.S. Census, a record USD 5.7 trillion in sales were accrued by the U.S. retail segment in 2017, a tremendous increase over a ten year period. As evident from the enormous industry scope, retailers have increasingly moved towards cost-effective software solutions that support digital signages in displaying content to improve the brand visibility, develop competitive marketing strategies and enhance customer engagement. Subsequently, companies have been incorporating essential dynamic content management features within digital signage software, such as centralized control for content distribution and easy cloud-based interface.

For More Details on this Report At:

Related Report:

Global Digital Signage Systems Market Size, Status and Forecast 2025

This report studies the global Digital Signage Systems market size, industry status and forecast, competition landscape and growth opportunity. This research report categorizes the global Digital Signage Systems market by companies, region, type and end-use industry.


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