East Africa Baby Diapers Market: Outlook, Competitive Landscape and Forecasts 2024

The market for baby diapers in East Africa has gained substantial traction in the past few years owing to a notable decline in infant mortality rate, rise in disposable incomes, and increased awareness regarding the need to maintain hygiene to ensure the healthy growth of infants. A vast surge in the region’s urban and educated population and efforts undertaken by government and non-government organizations to increase awareness about personal hygiene across rural parts of the region have equally contributed to the development of the market in the past few years.

Transparency Market Research estimates that the East Africa baby diapers market will expand at a healthy CAGR of 3.6% from 2016 through 2024. Rising at this pace, the market will rise from a valuation of US$155.7 mn in 2015 to US$218.7 mn by 2024. Volume-wise, the market will exhibit a 3.2% CAGR over the period.

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Baby Diaper Market in Kenya Emerges Leading Contributor in Terms of Revenue

Kenya, estimated by the World Bank to be the fastest growing economy in East Africa, is presently the largest market in the East Africa baby diapers market, in terms of both volume-wise consumption and revenues. The baby diapers market in the country accounted for a 42.7% share in the overall market’s revenues in 2015. Volume-wise, the country accounted for over 40% of the East Africa baby diapers market in the same year.

Large population base, a notable reduction in child mortality rates, stable growth of economy in the past few years, and rising disposable incomes are the key factors driving the baby diapers market in the country. Over the period between 2016 and 2024 as well, the country is expected to retain its dominance in the East Africa baby diapers market.

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Tanzania is the second largest revenue contributor to the East Africa baby diapers market, accounting for over 24% share in the market in 2015, and is expected to expand at a healthy pace over the forecasting horizon as well. Uganda is the third largest country for the baby diapers market in East Africa. All the three countries are expected to maintain their positions in the overall market through 2024.

Disposable Diapers are Leading Product Type but Cotton Diapers Present Sizeable Opportunity

Of the key product varieties available in the East Africa baby diapers market, the segment of disposable diapers is presently the most popular and leading revenue generator. The segment held a share of over 80% in the East Africa baby diapers market’s revenues in 2015. Volume-wise, the segment fared even better, accounting for over 91% share in the market in the same year. Disposable diapers are expected to remain the dominant product segment in the East Africa baby diapers market over the next few years as well. However, their popularity is witnessing a notable decline owing to concerns about adverse long-term health effects and short-term skin rashes with their continuous use.

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These concerns are also stimulating the increased demand for cotton diapers, the product varieties that contain no harmful chemicals and are considered safer than most varieties of disposable diapers. The demand for cotton diapers is also surging in East Africa owing to the rising awareness about environment safety the need to switch to biodegradable products. The segment of cotton diapers is expected to expand at a high CAGR of 5.8% over the period between 2016 and 2024, rising from a valuation of US$13.5 mn in 2015 to US$23.0 mn by 2024.

Some of the leading vendors operating in the East Africa baby diapers market are Unicharm Corporation, Procter and Gamble, Indevco Group, Johnson and Johnson, SCA Hygiene, Interconsumer Products Ltd., and Mega Soft (Fujian) Hygiene Products Co. Ltd

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