Easter Occasion Is Booming In UK Focusing On Low Prices, Compelling Ranges & As A Result They Dominated Retailer Usage
The "Easter in the UK, 2018", report forms part of Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for Easter. The report analyses the market, the major players, the main trends, and consumer attitudes.
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As budgets remain under pressure and disposable incomes continue to be constricted, over a quarter of consumers (28.3%) said they felt worse off this Easter compared to last year.
- Supermarkets have become proficient at delivering occasion-specific campaigns, focusing on a low prices and compelling ranges and as a result they dominated retailer usage this Easter.
- Penetration across food & drink increased 14.6ppts on 2017 to 60.4%, with 44.6% of consumers opting to cook a special meal or roast to celebrate Easter Sunday.
- A lower proportion of consumers purchased Easter gifts this year, indicative of the waning enthusiasm towards Easter, with only 20.7% of consumers viewing it as an important occasion.
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Reasons to buy
- Use our in-depth consumer insight to learn which areas are most important to ensure that product offerings in the lead up to Easter cater to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as quality, value for money and range in order to maximise sales potential.
- Use our in-depth analysis of the leading retailers over the Easter occasion in order to understand how to appeal shoppers and maximise market share.
Companies Mentioned in the Report
Marks & Spencer
The Body Shop
The Fragrance Shop
The Perfume shop
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Table of Contents
THE KEY FINDINGS
The Key Findings
Low prices and convenient locations are driving retailer selection
Food & drink penetration increases as shoppers chose to spend Easter at home
Fewer Easter shoppers bought gifts in 2018
Trend insight - stores
Trend insight - online
Dining out choices
Dining in choices
Retailer ratings - grocers
Retailer ratings - non-food retailers
SEASONAL FOOD & DRINK
Technical details: consumer survey workList of Tables
Retailer ratings across key measures - grocers, 2018
Retailer ratings across key measures - non-food retailers, 2018
What's driving retailer selection (by retailer) - Tesco, ASDA & Sainsbury's, 2017 & 2018
Products purchased - cake, chocloate & biscuits, 2017 & 2018
Products purchased - fresh meat, 2017 & 2018
Products purchased - fruit & vegetables, 2017 & 2018
Products purchased - delicatessen products, 2017 & 2018
Products purchased - fish, 2017 & 2018
Products purchased - ready meals, 2017 & 2018
Products purchased - alcoholic drinks, 2017 & 2018
Products purchased - non-alcoholic drinks, 2017 & 2018
Products purchased - Easter eggs & confectionery, 2017 & 20
View Detailed Table of Content @ https://www.htfmarketreport.com/reports/1284144-easter-in-the-uk-2018
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