Press release
Easter Occasion Is Booming In UK Focusing On Low Prices, Compelling Ranges & As A Result They Dominated Retailer Usage
Easter in the UK, 2018
The "Easter in the UK, 2018", report forms part of Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for Easter. The report analyses the market, the major players, the main trends, and consumer attitudes.
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As budgets remain under pressure and disposable incomes continue to be constricted, over a quarter of consumers (28.3%) said they felt worse off this Easter compared to last year.
Scope
- Supermarkets have become proficient at delivering occasion-specific campaigns, focusing on a low prices and compelling ranges and as a result they dominated retailer usage this Easter.
- Penetration across food & drink increased 14.6ppts on 2017 to 60.4%, with 44.6% of consumers opting to cook a special meal or roast to celebrate Easter Sunday.
- A lower proportion of consumers purchased Easter gifts this year, indicative of the waning enthusiasm towards Easter, with only 20.7% of consumers viewing it as an important occasion.
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Reasons to buy
- Use our in-depth consumer insight to learn which areas are most important to ensure that product offerings in the lead up to Easter cater to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as quality, value for money and range in order to maximise sales potential.
- Use our in-depth analysis of the leading retailers over the Easter occasion in order to understand how to appeal shoppers and maximise market share.
Companies Mentioned in the Report
Aldi
Morrisons
Poundland
Fenwick
John Lewis
Marks & Spencer
Hotel Chocolat
Thorntons
Superdrug
Waitrose
Next
Debenhams
Pizza Express
McDonalds
Tesco
ASDA
Sainsbury's
Lidl
Card Factory
Amazon
Co-op
WH Smith
Iceland
Ocado
Nisa
B&M
ASOS
Boots
Primark
B&Q
The Body Shop
The Fragrance Shop
The Perfume shop
Avon
Argos
Wilko
Home Bargains
IKEA
Homebase/Bunnings
Wickes
Screwfix
Dobbies
TK Maxx
New Look
Nike
Zara
Adidas
Sports Direct
Dixons Carphone
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Table of Contents
THE KEY FINDINGS
The Key Findings
Low prices and convenient locations are driving retailer selection
Food & drink penetration increases as shoppers chose to spend Easter at home
Fewer Easter shoppers bought gifts in 2018
Trend insight - stores
Trend insight - online
CONSUMER ATTITUDES
Key findings
Buying dynamics
Financial wellbeing
Financial spending
Easter spending
Easter activities
Dining out choices
Dining in choices
Easter statements
Retailer selection
Retailer ratings - grocers
Retailer ratings - non-food retailers
SEASONAL FOOD & DRINK
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Retailer used
Spending
Buying dynamics
GIFTS
METHODOLOGY
Technical details: consumer survey workList of Tables
Retailer ratings across key measures - grocers, 2018
Retailer ratings across key measures - non-food retailers, 2018
What's driving retailer selection (by retailer) - Tesco, ASDA & Sainsbury's, 2017 & 2018
Products purchased - cake, chocloate & biscuits, 2017 & 2018
Products purchased - fresh meat, 2017 & 2018
Products purchased - fruit & vegetables, 2017 & 2018
Products purchased - delicatessen products, 2017 & 2018
Products purchased - fish, 2017 & 2018
Products purchased - ready meals, 2017 & 2018
Products purchased - alcoholic drinks, 2017 & 2018
Products purchased - non-alcoholic drinks, 2017 & 2018
Products purchased - Easter eggs & confectionery, 2017 & 20
....Continued
View Detailed Table of Content @ https://www.htfmarketreport.com/reports/1284144-easter-in-the-uk-2018
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About Author:
HTF Market Report is a wholly owned brand of HTF market Intelligence Consulting Private Limited. HTF Market Report global research and market intelligence consulting organization is uniquely positioned to not only identify growth opportunities but to also empower and inspire you to create visionary growth strategies for futures, enabled by our extraordinary depth and breadth of thought leadership, research, tools, events and experience that assist you for making goals into a reality. Our understanding of the interplay between industry convergence, Mega Trends, technologies and market trends provides our clients with new business models and expansion opportunities. We are focused on identifying the “Accurate Forecast” in every industry we cover so our clients can reap the benefits of being early market entrants and can accomplish their “Goals & Objectives”.
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