E-Cigarette Market Deals, Price, Revenue, Demands and Gross Margin, Forecasts to 2025

Market Scenario:
An electronic cigarette or e-cigarette is a handheld electronic device which simulates the feeling of tobacco smoking. Round the globe electronic cigarettes are gaining popularity as an alternative to traditional tobacco filled cigarettes. Electronic cigarettes are battery-operated devices which contain liquid nicotine dissolved in a water and propylene glycol solution. The liquid is heated to generate an aerosol, usually known as vapour, which the user inhales. Using e-cigarettes is also known as vaping. The liquid in the e-cigarette, called e-liquid, generally comprises of nicotine, propylene glycol, glycerine and flavorings but all e-liquids do not contain nicotine.
Although the health risks of e-cigarettes are unknown, but they are safer than tobacco cigarettes. So also their long-term health effects are yet unknown. But they may help some smokers quit. Adverse effects for instance throat and mouth irritation, vomiting, nausea and coughing are caused.
Aerosol is created by e-cigarettes, generally known as vapor. Although its exact composition varies, the majority of toxic chemicals found in tobacco smoke are absent in e-cigarette aerosol. The chemicals present in e-cigarette, are mostly below 1% of the corresponding levels in tobacco smoke.

Globally ban on public smoking in several countries in addition to the intensification of anti-smoking campaigns will fuel the growth of the global electronic cigarette market. As compared to the regular cigarette, electronic cigarettes are less hazardous.
The other factors are increasing awareness regarding the ill-effects of smoking. Electronic cigarettes are available in multitude of flavors. Nicotine levels in electronic cigarettes also play a crucial role in the growth of the global market. In addition, the increasing prices of regular cigarettes and enjoyment of the experience of electronic cigarettes use are increasing the share of the market.
Announcement made by U.S. Food and Drug Administration (FDA) that electronic cigarettes will be treated just like other tobacco products for instance hookahs and tobacco filled cigarettes has made the manufacturers to seek marketing approval for their products from FDA.

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Segmentation:
The Electronic Cigarette market is segmented on the basis of Product Type, Flavor, Distribution Channel and region.
On the basis of product type, the market is segmented into disposable, rechargeable, and modular.
On the basis of flavor, the market is segmented into beverage, botanical, sweet, tobacco and others.
On the basis of distribution channel, the market is segmented into online, specialist e-cig shops, supermarkets, tobacconist and others.

Regional Analysis:
Geographically, the Electronic Cigarette market is segregated in North America, Europe, Asia Pacific, and LAMEA (Latin America, Middle East and Africa).

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Key Players:
The major key players in Electronic Cigarette market are: Altria Group, British American Tobacco, Imperial Brands, International Vapor Group, Japan Tobacco, Nicotek Llc, Njoy Inc., Philip Morris International Inc., Reynolds American Inc. and Vmr Flavours Llc

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