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Marketing Analytics Market - Need For Enhanced Content Sharing and Enhanced Customer Involvement On Social Media Channels

Marketing Analytics Market - Need For Enhanced Content Sharing

The global marketing analytics market is gaining from the profound benefits of marketing analytics that help marketers to evaluate the outcome of their efforts. Besides lead generation and sales analytics, marketing analytics provide valuable insights into customer preferences and trends. In addition, marketing analytics solutions allow marketers to monitor online marketing campaigns and their respective success analytics, which helps them to allocate money for the most successful campaigns.

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Marketing analytics solutions are increasingly becoming essential tools across a host of industries to analyze consumer behavior. It helps to improve the effectiveness of each marketing program by means of computing result and comprehending what works best. Marketing analytics include processes and technologies that allow marketers to evaluate the outcome of their efforts. It involves measuring, analyzing, managing, and controlling the marketing performance so as to maximize the effectiveness of a campaign and optimize return on investment (ROI). Based on the conclusion drawn from software for enhancing content sharing and customer involvement over social media, marketing manager plan and undertake marketing activities.

Some of the key growth drivers of the global marketing analytics market are rising popularity of social media channels, need to obtain exact ROI on online marketing efforts, and the need to undermine customer behavior. Companies across several industry sectors are investing heavily in marketing analytics that will help them maximize marketing return on investment (MROI) and reap competitive gains.

On the downside, high cost involved to deploy marketing analytics software and easily available open-source solution are hampering the market’s growth. Marketing analytics’ vendors also face challenges of creating awareness among customers about marketing analytics software and its features. Lack of competency among managers to use analytics software is also acting as a barrier to the growth of global marketing analytics market. This requires managers of enterprises to be aware of marketing analytics software and their benefits.

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Application-wise, the segments of the marketing analytics market are social media, content optimization, campaign management, email marketing, and others. The key deployment segments of the market include SaaS and on-premise. The segments of the market based on industry are retail and consumer goods, healthcare, BFSI, travel and hospitality, automotive, telecommunication, and others.

On the basis of geography, North America is anticipated to lead the marketing analytics market in 2017 vis-à-vis revenue. The region is anticipated to hold supremacy over the forecast period.The global market for marketing analytics is competitive with the dominance of few well-entrenched players. Key players that operate in the global marketing analytics market include Tableau Software, GoodData, Google Inc., Adobe Systems, Salesforce, Neustar, IBM Corporation, Oracle Corporation, Pega-Systems, and Teradata Corporation

Transparency Market Research (TMR) is a next-generation provider of syndicated research, customized research, and consulting services. TMR’s global and regional market intelligence coverage includes industries such as pharmaceutical, chemicals and materials, technology and media, food and beverages, and consumer goods, among others. Each TMR research report provides clients with a 360-degree view of the market with statistical forecasts, competitive landscape, detailed segmentation, key trends, and strategic recommendations

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