U.S. Social Media in Foodservice Offers Positive Projections with Growing Restaurant Awareness, JUNE 2018

As per researched data, in the past year more than half of consumers in the United States have seen restaurant content on social media. This trend reflects the impact of social media on the foodservice space. With an aim to analyze this influence, Market Research Hub (MRH) has added a new research report titled “Social Media in Foodservice – U.S. - JUNE 2018”, to its vast database. The purpose of this assessment is to highlight the social media experiences in restaurants which usually motivates a positive relationship among consumers.

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The assessment offers a clear vision about the social media attitudes for the month of March (2018). It has been observed that Facebook and Twitter are used on a lesser frequency in the United States. Moreover, there is a huge difference in social media habits when it comes to young men and women. This fact can be understood through a figurative data titled, awareness of restaurant content on social media, by age and gender, March 2018. As the report proceeds, readers can learn about the opportunities for the foodservice sector initiated by social media. Some of the prime opportunities analyzed in the report are social media inspired menu items have positive perceptions, younger millennials are seen as the target social media audience and the “sweet” side of social media pushes interest.

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The following section of the report targets the market perspective which includes behavior of the iGens across the U.S. market. This aspect is concerned with the iGens alcohol consumption, which is less at restaurants; when they do, it is preferred at the comfort of their own home. Moreover, learning about the market factors, it is discovered that consumers are rarely separating from social media on a stable basis. In the later portion of the report, readers can gather information about the awareness of restaurant content on social media. As per this segment, YouTube and Instagram are known to drive opportunity along with younger millennials’ maintaining active interest in Facebook. Furthermore, awareness of restaurant content by parents and non-parents on Facebook (March 2018), is another facet which supports social media interference towards the growth of foodservice sector in the U.S. This smart report also offers several other sections such as usage by social media channel, associations toward viral menu items and social media content interest. Overall, the research is a useful data source for investors to get familiar with the trends that are shaping the foodservice sector in the U.S. with social media as an effective tool.

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This release was published on openPR.