Press release
Global Writing and Marking Instruments Market 2017-2021 | Crayola, Faber-Castell, Mitsubishi Pencil, Newell Brands, PILOT
Among stationery products, writing instruments, used by all age groups, primarily have universal application in academic, corporate, and personal requirements. However, despite increased use of gadgets and digitalization for the same purpose on a different medium instead of paper-based material, the market is expected to grow. This is owing to initiatives, such as innovation and expansion of distribution channels, being undertaken by vendors to provide differentiate products to end-users. In addition, this will help vendors gain a competitive advantage.
Technavios analysts forecast the global writing and marking instruments market to grow at a CAGR of 4.76% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global writing and marking instruments market for 2017-2021. To calculate the market size, the report considers the revenue generated from sales of various writing and marking instruments to commercial and non-commercial consumers.
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The market is divided into the following segments based on geography:
APAC
Europe
North America
ROW
Technavio's report, Global Writing and Marking Instruments Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
Crayola
Faber-Castell
Mitsubishi Pencil
Newell Brands
PILOT
BIC
Other prominent vendors
A.T. Cross
Caran d'Ache
Hindustan Pencils
Hoshan Pan Gulf
KOH-I-NOOR HARDTMUTH
Kokuyo Camlin
Linc Pen & Plastics
Montblanc
Pelikan
Pentel of America
Shanghai M&G Stationery
Staedtler
Stabilo International
Zebra Pen
Market driver
Emergence of luxury segment
For a full, detailed list, view our report
Market challenge
Threat from counterfeit products and local brands
For a full, detailed list, view our report
Market trend
Increase in number of home offices
For a full, detailed list, view our report
Key questions answered in this report
What will the market size be in 2021 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.
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Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
Market overview
Top-vendor offerings
Other prominent vendors
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Global stationery market
PART 06: Stationery supplies - distribution network
PART 07: Market overview
Global writing and marking instruments market
Five forces analysis
PART 08: Market segmentation by product
Global writing and marking instruments market by product
Pens
Pencils
Coloring writing instruments
Markers and highlighters
Writing accessories
Geographical segmentation
Global writing and marking instruments market by geography
Writing and marking instruments market in APAC
Writing and marking instruments market in Europe
Writing and marking instruments market in North America
Writing and marking instruments market in ROW
PART 09: Key leading countries
PART 10: Market drivers
Emergence of luxury segment
Rising product innovation and R&D
Personalization and customization of pens
Growth of multi-function pens
PART 11: Impact of drivers
PART 12: Market challenges
Threat from counterfeit products and local brands
Emergence of digitization
Growth in e-mail communications
Continuous decline in profit margins of vendors and retailers
PART 13: Impact of drivers and challenges
PART 14: Market trends
Increase in number of home offices
Growth in e-commerce
Upsurge in promotional products market
Emergence of adult art books
PART 15: Vendor landscape
Competitive scenario
Competitive benchmarking
PART 16: Key vendor analysis
Crayola
Faber-Castell
Mitsubishi Pencil
Newell Brands
PILOT
BIC
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