Software Defined Networking Market key players are: Cisco, IBM, HP, Intel, Big Switch Network, Juniper, Arista Network, Huawei, Extreme Networks, NEC Corporation

Market Overview: -

Software Defined Networking Market is estimated to reach USD 88 billion by 2024. The progress of the market is credited to the aggressive carrier efforts to adopt new network architecture to deal with the exponentially growing data and coping with the evolving network technology. The growing deployment of the cloud services and IT convergence among organizations is also driving the growth of the market. As the adoption of cloud computing is increasing, organizations are consolidating their IT infrastructure to manage it more holistically. SDN can orchestrate the network capabilities and provides a programmatic interface that allows applications to control the network.

Organizations can leverage on these capabilities of SDN to network-application-divide in converging the IT infrastructure and concentrate on the core business applications. Moreover, increasing investment by the venture capital in the SDN market space and several benefits offered by the SDN solution over traditional network architecture also contributes towards the growth of the software defined networking market.

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Top Key Players: -

Some of the prominent vendors of the SDN market are IBM, Big Switch Network, HP, AT&T, Cisco, Intel, Huwaei, Juniper, NEC, Arista Network, Pluribus, Extreme Networks, Pics8 and Plexxi. These players are adopting various strategies such as partnership & collaboration, merger and acquisition, geographical expansion and product launch to get edge over competitors. For instance, in 2017, Cisco acquired Viptel Inc., a SDN solution provider to deploy and manage SD-WAN. The acquisition also strengthens company’s position in digital network architecture (DNA) market.
Market share calculation in this report is not done based on companies covered in it. The calculation of SDN market share is done based on a regional approach and countries covered. On request, additional companies can be covered as well as regional data for particular country / countries can be provided.

Regional Segmentations: -

North America is the dominating region in the software defined networking market. The growth of the market is attributed to the high mobile subscription rate and customer spend. North America have approximately 300 million mobile subscribers in 2017, which is further estimated to reach 313 million by the end of the year 2020, i.e. approximately 84% of the overall population. North America collectively accounts for more than one fifth of the global mobile revenue, out of which 90% of the revenue come from US. Furthermore, the region sets benchmark for increasing adoption of next generation devices and network, with over 81% smartphone adoption and approximately 84% LTE adoption prediction by the end of the year 2020. This high level of mobile subscription and consumer spend on the mobile use cases results in the nine-fold increase in the data traffic, which will fuel the market growth.

Asia Pacific is estimated to attain noteworthy growth during the forecast period. The growth of the market is attributed to the increasing digitalization in the region. Over the past one decade, a rapid development in the digital infrastructure in the region has been witnessed. The digitalization is driven by the supportive government initiatives in the rapidly developing countries such as China & India. For instance, in 2015, Japanese government launches Japan Revitalization Strategy, which focuses on development of advanced robots, IoT technology, and AI. Furthermore, Smart city development initiatives in the India and China are also estimated to drive the growth of the market.

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Partial Chapter of the Table of Content

Chapter 3. Industry Insights
3.1. Introduction
3.2. Industry segmentation
3.3. Industry landscape, 2013 - 2024
3.4. Industry ecosystem analysis
3.5. SDN architecture
3.6. SDN evolution
3.7. SDN Standards
3.8. Technology & innovation landscape
3.9. Industry impact forces
3.9.1. Growth drivers
3.9.1.1. Growing adoption of cloud services and IT convergence
3.9.1.2. Aggressive carrier efforts
3.9.1.3. Increasing investment
3.9.1.4. Benefits offered by SDN
3.9.2. Industry pitfalls & challenges
3.9.2.1. Complexity of SDN architecture
3.9.2.2. Lack of skilled professionals
3.10. Growth potential analysis
3.11. Porter's analysis
3.12. PESTEL analysis

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SDN has emerged as the most significant paradigm shift in the networking technology. It isolates the data plan and control plan in the network architecture and provides an open interface that will support the development of the software to regulate the network resources. Furthermore, its cost effectiveness and ability to reduce the capital and operational expenditure are the major factors augmenting its demand among the service providers and enterprises. However, lack of skilled professionals and complex architecture of the SDN is major constraint in the growth of the market.

Consumer good and retail industry is one of the important application of the SDN solutions. The influx of technology into retail and consumer goods industry demands high bandwidth and high capacity network solution that operates at peak efficiency. Moreover, the increasing adoption of the advance technologies in this industry such as in store WIFI, electronic shelf tags, point of sale system, video surveillance, mobile checkout and other technologies are also estimated to be one of the major factor augmenting the demand of the market. These technologies demand high bandwidth and capacity that is stressing the traditional network infrastructure to the point of in-efficiency. These encourages organization to adopt SDN solution to meet the needs of the bandwidth intensive applications.

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