Wi-Fi Analytics Market Share 2018 By Global Leaders: Skyfii, July Systems, Euclid, Fortinet Technologies India, Yelp, Cisco Systems, Purple Wi-Fi

Industry Highlights

Wi-Fi analytics maintain demographics of persons such as gender, age, location, and length of internet. It is possible for businesses to use data to give better strategies for its enterprises. This data benefits enterprise to present enhanced customer occurrence through location-based marketing, to grab the interest of new customers. This improves customer engagement in business.

According to Market Prognosis, the Global Wi-Fi Analytics Market is accounted for $3.25 billion in 2017 and is expected to reach $29.65 billion by 2026 growing at a CAGR of 27.8% during the forecast period. Growing competition with online businesses, rising demand for public Wi-Fi over physical venues and increasing importance of big data between brick-and-mortar businesses are some of the key factors driving the market growth. However, stringent government regulations and data privacy issues are hampering the growth of the market. Quick adoption of social media for customer engagement and implementation of IoT (Internet of things) over the systems provide ample opportunities for the market.

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Market Top Player’s

Some of the key players in Wi-Fi Analytics Market include Skyfii, July Systems Inc., Euclid, Fortinet Technologies India, Yelp, Cisco Systems, Inc., Purple Wi-Fi, Cloud4Wi, Inc., Zebra Technologies, Ruckus Wireless, Inc., Weblib, Walkbase Oy and Aptilo Networks.

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- Market share assessments for the regional and country level segments
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- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
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Market Segments
By Location Type, The demand for growing customer behaviour analytics and commitment in the brick-and-mortar businesses, all along through the rising competition among online and offline retail stores plays a vital role in determining the opportunity of the Wi-Fi Analytics Market in the indoor location segment. Indoor locations include the brick-and-mortar businesses, such as shopping malls, retail stores, hotels, Quick Service Restaurants (QSRs) and restaurants, casinos, and gyms which involve efficient solutions towards the footfall traffic as well as connect customers, from the point they enter the store towards the time they leave it.
By Geography, North America accounted for largest market share owing to the quick adoption of Wi-Fi analytics solutions and services, suitable towards the better use of public Wi-Fi in brick-and-mortar businesses
Deployment Types Covered:
• On-Premises
• Cloud
Components Covered:
• Services
• Solutions
Location Types Covered:
• Outdoor Location
• Indoor Location
Applications Covered:
• Customer Engagement
• Customer Behavior Analytics
• Footfall Analytics
• Customer Experience Management (CEM)
• Customer Loyalty Management
Verticals Covered:
• Hospitality
• Transportation
• Retail
• Sports and Leisure
• Healthcare
• Other Verticals

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