Pan Pacific Hotels Group appoints Public Relations Manager, Singapore

Pan Pacific Hotels Group has announced the appointment of Cheryl Ng as Public Relations Manager, Singapore.

In this newly-created role, Cheryl will develop and drive the Public Relations function for Pan Pacific Hotels Group’s four properties in Singapore - Pan Pacific Singapore and Pan Pacific Orchard, as well as PARKROYAL on Beach Road and PARKROYAL on Kitchener Road. Reporting to Area Director of Marketing, Daniel Tan, her responsibilities will include developing public relations strategies to support business and performance goals.

Prior to her new appointment, Cheryl drove public relations and marketing communications activities at Pan Pacific Singapore for four years. She was instrumental in garnering for the hotel important local and international publicity in that time – including during international marquee events such as Formula One Singapore and the 2006 Annual Meetings by International Monetary Fund.

With a background in journalism, Cheryl was with Shangri-La Singapore before joining Pan Pacific Singapore in 2005. She specialised in Economics and English at the University of Melbourne in Australia.

“Public relations is a key aspect of an organisation, particularly given the increasing pace of development for Pan Pacific Hotels Group,” said A. Patrick Imbardelli, President and Chief Executive of Pan Pacific Hotels Group. “As part of our overall brands strategy, this function will shape and refine our guests’ and stakeholders’ perception of our brand, increase mindshare and ultimately contribute towards our business objectives.”

“This is an exciting role as we are one of the largest hospitality owner-operators in Singapore and I’m looking forward to achieving synergies from leveraging on our joint competitive advantages,” said Cheryl Ng. “The hospitality industry in Singapore will be significantly more competitive in 2010 with new players entering the market and hotels will need to rely on sound marketing and public relations initiatives to maintain their edge.”

Pan Pacific Hotels Group Limited is a listed hotel subsidiary of Singapore-listed UOL Group Limited, one of Asia’s most established hotel and property companies with an outstanding portfolio of investment and development properties. Based in Singapore, Pan Pacific Hotels Group owns, manages and/or markets over 30 hotels, resorts and serviced suites with over 10,000 rooms in Asia and North America including those under development. The Group comprises two acclaimed brands: Pan Pacific® and PARKROYAL®.
Pan Pacific ® is a leading brand in Asia and the Pacific Rim situated in key cities of distinguished destinations offering premium accommodations and services. PARKROYAL® is a regional Asia Pacific brand which promises a lifestyle-approach to hospitality that will leave guests with an experience to remember.

Pan Pacific Hotels Group
238A Thomson Road #08-00 Novena Square Office Tower A, Singapore 307684

Chan Hse May
Corporate Communications Manager
DID: (65) 6808 1265
Fax: (65) 6821 8001
chan.hsemay@pphg.com

Cheryl Ng
Public Relations Manager, Singapore
DID: (65) 68268091
Fax: (65) +65 6339 1861
cheryl.ng@pphg.com

This release was published on openPR.