Prenatal Market: Leading Players to Focus on Strategic Partnerships 2018-2027

A recent market research report by Fact.MR presents a thorough analytical assessment of the global market for parents-in-waiting- prenatal products. The report is titled “Parents-in-Waiting- Global Prenatal Market Forecast, Trend Analysis & Competition Tracking - Global Review 2018 to 2027.”

Owing to a general celebratory spirit surrounding childbirth throughout the globe, irrespective of the explosive rise in population and straining economic pressures, pregnancy and prenatal products witness a steady demand in developing as well as developed countries. The market is also likely to expand at a healthy pace over the report’s forecast period, thanks to the promising demand from across developed economies in regions such as North America and Europe.

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The market is also driven due to factors such as rising disposable incomes, changing lifestyles of people across urban settings in emerging economies, rising birth rates in developed countries. Increased popularity of events such as baby shower, baby moon, and pregnancy photography is also likely to fuel the market for prenatal products in the next few years. Government subsidiaries to families with two or more children in countries such as Russia also provide fillip to the market for prenatal products. Moreover, rising awareness and adoption of surrogacy and other fertility treatments, which has led to increased chances of pregnancy, is also creating growth opportunities for the market.

However, certain factors such as the rising participation of women in workforces and delayed pregnancies through the use of birth control measures could hamper the growth prospects of the market to a certain degree over the report’s forecast period. Moreover, sluggish growth of economies in certain regions, rising population of geriatrics, and declining birth rates in countries such as South Korea, Germany, Italy, and Japan could also act as restraints for the market.

Geographically, the global prenatal market acquires a large share of its revenue from developed economies across regions such as North America and Europe. The relatively high birth rate in the U.S. as compared to other developed countries has allowed the prenatal market promising growth opportunities in the country in the past few years. Despite the high birth rates, the prenatal market in emerging economies across regions such as Asia Pacific, Latin and Central America, and Africa has struggled to perform to the level of its potential owing to the presence of a large population of cost-sensitive people. The demand for pregnancy-related products in these regions is thus expected to remain moderate. However, the rising disposable incomes, increased numbers of urban settings, and a flourishing modern and e-retail sector could help the regional market gain traction in the near future.

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Some of the leading companies operating in the global prenatal market are Johnson and Johnson, Mamas & Papas, H & M, Hotmilk Maternity and Nursing Lingerie, Destination Maternity Thyme Maternity, Mom & Me, and ASOS.

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This release was published on openPR.