Press release
Global Digital OOH Market Size, Upcoming Trends, Demand, Types, Application, Manufacturers ,Key-Players: Digital OOH Market, JCDecaux, Clear Channel Outdoor, OUTFRONT Media, Future and Forecast until 2025
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This report studies the global Digital OOH market size, industry status and forecast, competition landscape and growth opportunity. This research report categorizes the global Digital OOH market by companies, region, type and end-use industry.
Digital out-of-home (DOOH) refers to dynamic media distributed across placed-based networks in venues including, but not limited to: cafes, bars, restaurants, health clubs, colleges, arenas, gas stations, convenience stores, barber shops, and public spaces. PQ Media defines DOOH by two major platforms, digital place-based networks (DPN) and digital billboards & signage (DBB); DOOH networks typically feature independently addressable screens, kiosks, jukeboxes and/orjumbotrons. DOOH media benefits location owners and advertisers alike in being able to engage customers and/or audiences and extend the reach and effectiveness of marketing messages. It is also referred to asdigital signage.
The rising expenditure of the FMCG industry is one of the key trends that will gain traction in the digital OOH market during the forecast period. With the increasing popularity of FMCG market, there is a rise in the advertising budget. The introduction of several products and the growing competition between FMCG manufacturers, companies are focusing on adopting new advertising platforms to help them reach a wide range of customers.
Characterized by the presence of several players, the digital OOH market appears to be highly fragmented.
APAC will be the major revenue contributor to the out-of-home digital advertising market throughout the forecast period. Factors such as the growing infrastructure and the growth of the fast-moving consumer goods market, will drive the growth of the digital OOH market in this region.
In 2017, the global Digital OOH market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025.
This report focuses on the global top players, covered
Clear Channel Outdoor
JCDecaux
Lamar Advertising
OUTFRONT Media
...
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Market segment by Type, the product can be split into
In-store advertising
Outdoor advertising
Market segment by Application, split into
Retail
Recreation
Banking
Transportation
Education
View Full Report with Table and Content@ https://www.marketresearchhub.com/report/global-digital-ooh-market-size-status-and-forecast-2025-report.html
Table of Contents
Global Digital OOH Market Size, Status and Forecast 2025
1 Industry Overview of Digital OOH
1.1 Digital OOH Market Overview
1.1.1 Digital OOH Product Scope
1.1.2 Market Status and Outlook
1.2 Global Digital OOH Market Size and Analysis by Regions (2013-2018)
1.2.1 United States
1.2.2 Europe
1.2.3 China
1.2.4 Japan
1.2.5 Southeast Asia
1.2.6 India
1.3 Digital OOH Market by Type
1.3.1 In-store advertising
1.3.2 Outdoor advertising
1.4 Digital OOH Market by End Users/Application
1.4.1 Retail
1.4.2 Recreation
1.4.3 Banking
1.4.4 Transportation
1.4.5 Education
2 Global Digital OOH Competition Analysis by Players
2.1 Digital OOH Market Size (Value) by Players (2013-2018)
2.2 Competitive Status and Trend
2.2.1 Market Concentration Rate
2.2.2 Product/Service Differences
2.2.3 New Entrants
2.2.4 The Technology Trends in Future
3 Company (Top Players) Profiles
3.1 Clear Channel Outdoor
3.1.1 Company Profile
3.1.2 Main Business/Business Overview
3.1.3 Products, Services and Solutions
3.1.4 Digital OOH Revenue (Million USD) (2013-2018)
3.2 JCDecaux
3.2.1 Company Profile
3.2.2 Main Business/Business Overview
3.2.3 Products, Services and Solutions
3.2.4 Digital OOH Revenue (Million USD) (2013-2018)
3.3 Lamar Advertising
3.3.1 Company Profile
3.3.2 Main Business/Business Overview
3.3.3 Products, Services and Solutions
3.3.4 Digital OOH Revenue (Million USD) (2013-2018)
3.4 OUTFRONT Media
3.4.1 Company Profile
3.4.2 Main Business/Business Overview
3.4.3 Products, Services and Solutions
3.4.4 Digital OOH Revenue (Million USD) (2013-2018)
Continued…. @@
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