Social Media Analytics Market to Upsurge with Significant Growth by 2022

Social Media Analytics Market Report, published by Allied Market Research, forecasts that the global market was valued at $1,269 million in 2014 and is projected to reach $9,383 million by 2022, growing at a CAGR of 29.2% from 2016 to 2022. The retail sector segment dominated the total end-user market in 2014.

View full summary at: https://www.bigmarketresearch.com/request-sample/1048257

Social media analytics is used to evaluate data traces, which enables insights for social and business uses. It also helps the business to execute any brand campaign. Many enterprises are yet to discover its true potential. With a huge chunk of social media content exploding every second, social media analytics may become one of the most important tools for companies to make strategies and implement short-term plans.


Increase in number of social media users, rise in expenditure on analytics, and growth in market strategies & competitive intelligence are expected to drive the growth of the global social media analytics market. In addition, factors such as increase in cloud adoption and high rate of deployment in SMEs are expected to provide lucrative opportunity for the market growth. However, lack of skilled expertise and complexities in analytical workflow hamper the growth of the social media analytics market.

Get PDF Brochure of this Insight @ https://www.bigmarketresearch.com/purchase-enquiry/1048257

In 2014, customer behavioral analysis segment accounted for the maximum revenue share in the overall applications of social media analytics market. This is due to the increase in rivalry paired with the need for effective brand promotion, which drives the requirement of customer behavioral analysis. In addition, marketing management segment is expected to witness the fastest growth at CAGR of 30.9% during the forecast period.

The retail sector dominated the global social media analytics market in 2014 due to various advantages of social media analytics such as increase in brand awareness, better connection with audiences, creating hype around products, reduced gaps in the sales cycle. Furthermore, other end user segment is anticipated to grow at a CAGR of 30.1% during the forecast period (2016-2022).

Asia-Pacific is estimated to grow at the fastest rate due to increase in the adoption of social media analytics industry and extensive growth rate in China, Japan, Philippines, and India pertaining to the increase in number of social media users and flourishing retail sector.

Get purchase enquiry details @ https://www.bigmarketresearch.com/purchase-enquiry/1048257

Key Findings of the Social Media Analytics Market:

• Travel & hospitality, and other end-user sectors are expected to exhibit a significant increase in the social media analytics market growth.
• Customer behavioral analysis generated the highest revenue among other applications.
• Asia-Pacific is projected to exhibit a substantial growth during the forecast period.

The key players profiled in the report include Oracle Corporation, Adobe Systems, Inc., IBM Corporation, SAP SE, Netbase Solutions, Inc., Hootsuite Media, Inc., Tableau Software, Crimson Hexagon, SAS Institute, and Salesforce.com Inc.

Big Market Research is striving to help businesses, investors, organizations, new entrants, and corporations by offering a collection of reports that cater to their research needs. Our research reports highlight current industry trends, development scope, and estimations of market size over the next few years. We reduce your efforts find the reports through a systematic approach and arrangement in appropriate categories and subcategories.

Moreover, we offer customization services for the research reports through a close coordination with publishers to understand and fulfill your research requirements. Big Market Research’s team of coordinators work closely with clients and publishers, assist them with expert inputs, and offer relevant and precise research reports to fulfill business requirements at the best price. Above all, we value a healthy business relationship.

Global Head Quarters

5933 NE Win Sivers Drive, #205, Portland, OR 97220 United States
call answer Direct:+1-971-202-1575
call answer Toll Free:+1-800-910-6452
email help@bigmarketresearch.com

This release was published on openPR.